Performance testing is essential to the design, refinement, and post-launch release process. We use A/B and multivariate testing to optimize and improve conversion and engagement metrics.
Testing takes personal preference and guesswork out of optimization and shifts the conversation from “we think we know what will work best” to “we know what will work best.” By comparing multiple versions of a webpage or by testing changes to multiple variables within each page against one another, you can ensure that every decision that you make and every change that you implement will iteratively create positive impact. Testing is a powerful method for demonstrating the quantifiable impact of simple design changes and determining which elements have the greatest positive or negative impact on a visitor’s interaction with your brand.
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