A thoughtful and timely POV piece can be a very effective and useful tool for brands to publicly respond to relevant news and garner attention in their industry, on social, and in the media.
Brands today often need to publicly react to publicized (and on occasion, overhyped) industry-related news and issues and have concrete opinions about industry-related events and issues. What’s more, brands can also provide content related to a relevant and timed event (e.g., holidays, Black Friday, Earth Day, Water Day). A compelling POV piece is an engaging way of fulfilling this requirement. It can also be a smart way to generate awareness, expand your influence, and cement your status as an influential thought leader on a particular subject, especially when the information is pushed out across multiple channels.