RANK. COMPARE. EXPLORE.

Compare the depth and intensity of intimate relationships. Explore the character of brands across six different marketing archetypes. Learn why consumers are able to connect with these brands in compelling ways.

SCORE
STAGES
ARCHETYPES

DOWNLOAD OUR STUDY

DOWNLOAD our STUDY

Read our Brand Intimacy Study that explains archetypes, our model and key research findings from more than 350 consumers in the United States, Germany and Japan.

ARTICLES

ARTICLES

Review our new articles about how we are continuing to develop and advance brand intimacy. Learn why understanding indifference is as important as working toward intimacy and how the future technological environment will make brand intimacy more essential.

My mid-life brand awakening


READ
Ten ways to assess and bridge the growing divide between your customers and your brand.
READ
Retail rituals and observations


READ
How a sensor-connected
world will change the rules

READ
Avoiding the pitfalls of
customer indifference

READ

FIELD NOTES

FIELD NOTES

See what we learned from our own brand relationships and experiences with tech-driven brands in new and evolving markets.

Car-Sharing Brands Go Head-to-Head
READ

INFOGRAPHICS

INFOGRAPHICS

See the results of our CMO study and review a variety of brand rankings.

U.S. Top 10

See the top 10 most intimate-ranked brands in the U.S.

U.S. Top Industry Brands

View top ranked industry brands in the U.S.

CMO Perspective

Explore what CMO’s think of brand intimacy today

Performance Advantage

Learn how intimate brands trump financially-driven benchmarks

Black Friday 2014

See who will deliver Brand Intimacy

Top Performing Automotive Brands of 2014

See the top intimate-ranking auto brands in the U.S., Germany and Japan.

PUT BRAND INTIMACY TO WORK

PUT BRAND INTIMACY TO WORK

Interested in learning more about how brand intimacy can make your brand more powerful? From presentations and workshops to ideation and full-scale projects, contact us to find out how to make your brand connect more with customers.

VIDEOS

VIDEOS

Overview

Introduction

Expert Interview

RESOURCES

RESOURCES

Review our detailed methodology and explore the definitions of key words and concepts related to brand intimacy.