We create greater intimacy between people, brands and technology.
Overview
Our focus is to help clients create integrated marketing solutions, tools and experiences that empower them to compete more effectively and grow their businesses.
We are a global, independent agency that prides itself on maintaining an agnostic yet open perspective regarding media, technology and partnerships.
Although we are a young firm, we are founded by experienced partners who have built formidable marketing companies over the past three decades.
History
In 2004, Claude Salzberger along with Eduardo Calderon and Maria Gabriela Pulido founded Emblem. Headquartered in New York, with offices in Mexico and Caracas, his vision was to create best-in-class, emblematic brands. Over the next several years, he handpicked an extraordinary group of partners who span industries, cultures and expertise, and in 2010, Emblem became MBLM. With new offices in New York and Dubai, the name change and launch reflects our technology bias and express the crisp, bold and matter-of-fact way in which we work.
- As Landor Associates’ President and CEO, John Diefenbach builds the first truly international design consultancy, with offices in San Francisco, New York, London, Rome, Tokyo, Hong Kong and Mexico City.
- Claude Salzberger becomes Vice President/Creative Director at Landor Associates.
- Eduardo Calderon consolidates Design Associates and over the next two decades turns it into one of the premier design companies in Mexico City.
- Part of the original Interbrand team in New York, Melissa Kalish helps to build it into the largest branding company in the world.
- Landor Associates is bought by Young & Rubicam, starting the trend towards integrated marketing communications giants.
- John Diefenbach and Claude Salzberger establish Diefenbach Elkins with offices in New York and San Francisco. Focused on “Positioning Corporations for the Future,” it becomes one of the first companies to integrate business consulting and design, establishing “branding” as a strategic business tool.
- Recently graduated from Pratt Institute, Diego Kolsky joins Diefenbach Elkins as a Designer.
- William Shintani founds Omninet and becomes CEO of Teknoland Mexico. He later joins FutureBrand Mexico as Managing Director.
- HyperMedia is co-founded by Mario Natarelli in Toronto. He later sells it to Interpublic, looking to expand its capabilities in the emerging digital space.
- Braintransfer AG is co-founded by Olaf Kreitz in Nuremberg.
- Rina Plapler becomes Senior Vice President at Gormley & Partners, part of CKS.
- Interpublic acquires Diefenbach Elkins, merging it with other design companies under the FutureBrand name. Claude Salzberger becomes President and Chief Creative Officer.
- Jae-yong Hwang joins Bright Sun Group as Senior Associate.
- Luis Herrera joins CoreBrand in New York as Design Director.
- John Diefenbach joins Wolff Olins as Partner, helping secure the acquisition by Omnicom.
- Maria Gabriela Pulido becomes Manager at Arthur D. Little and later becomes Strategy Director at FutureBrand Caracas.
- Melissa Kalish joins FutureBrand as Executive Director. She later joins Gilmore Group.
- John Diefenbach founds TrueBrand.
- Mario Natarelli becomes CEO of FutureBrand North America & Middle East.
- Diego Kolsky becomes Executive Director at FutureBrand North America & Middle East. He later founds Brandfields in New York.
- Rina Plapler joins FutureBrand to lead e-branding solutions, a FutureBrand joint venture with IBM.
- Claude Salzberger, Maria Gabriela Pulido and Eduardo Calderon found Emblem with offices in New York, Caracas and Mexico. John Diefenbach is appointed Chairman of Emblem.
- Melissa Kalish and Diego Kolsky begin working with Emblem.
- William Shintani moves to Dubai to grow the FutureBrand office in order to better service the growing Middle Eastern client list.
- Jae-yong Hwang joins FutureBrand and later becomes Executive Director at FutureBrand Dubai.
- Luis Herrera joins Emblem Mexico as Partner and Creative Director.
- Olaf Kreitz and Sidney Blank co-found Supermetric, a digital agency in New York.
- Amy Clausi joins FutureBrand as Finance Director.
- Mario Natarelli teams up with Claude Salzberger and the Emblem original partner group to create the next-generation branding agency, which will be focused on generating more intimacy between people, brands and technology.
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Now with 14 partners and offices in New York, Caracas, Bogota, Mexico and Dubai, Emblem becomes MBLM and acquires Supermetric.
Experience
The following represents a snapshot of MBLM’s vast expertise across consulting, branding, experience and technology. We have worked across an array of industries, regions and audiences.
Careers
MBLM is an integrated team of designers, strategists, architects, developers, researchers, writers and culture lovers who are dedicated to creating brands and experiences that reach people in new ways.
We are currently hiring for the following positions, but we are always looking for new perspectives and talent to grow with us. If you are curious and passionate, we want to hear from you.
At times I eat, sleep and breathe MBLM, and I absolutely love it. It’s amazing to see how people can work so hard to create amazing print pieces, events, websites, etc. I am truly honored to be among this group and really cannot wait to see where we are in another year. — Designer
I describe MBLM as a studio full of amazing talent that could take any project on, no matter the scope. We have such a diverse mix of backgrounds, experience and expertise under one roof. We’re a full-service agency with lots of heart and soul! — Consultant
I appreciate the ability for continuous creative growth and professional development here. — Designer
It’s an exciting time to be involved here! There’s lots of opportunity for career growth and working with great clients on big projects.” — Designer
My favorite thing about MBLM is the open environment and cross-discipline work. I love that on any given day I’m working with a range of people from within the studio—from partners to junior staff across all disciplines. — Account Manager
CURRENT OPENINGS
SHOWCASE
Check out our latest activities, news and offerings.
OUR WORK
MBLM is proud of the work we deliver for our clients. Many of our relationships are long-term and multifaceted, as demonstrated by the breadth of initiatives you can review below.
MBLM is proud of the work we deliver for our clients. Many of our relationships are long-term and multifaceted, as demonstrated by the breadth of initiatives you can review below.
OUR NETWORK
Our global network allows us to serve our clients within and across borders, keep current with changing marketplace forces and put our best talent to work wherever it is needed.
VISION BUILDERS
After more than 30 years of building and running the world’s largest branding companies, John and Claude opted to take a different approach with the creation of MBLM–one where they help clients adapt, lead and grow by creating brand-driven, technology-savvy solutions that create more compelling and meaningful connections in more ways, in more places and through more devices than ever before.
I see an exciting new opportunity to bridge the role of brands and technology with customers.- Claude Salzberger
- Founder/President, MBLM
- Founding Partner/President, Futurebrand
- VP/Creative Director, Diefenbach Elkins
- VP/Creative Director, Landor Associates
Since the '70s I have pioneered and helped define the business of brands, and I'm excited to be a part of the process of taking it to the next level.- John Diefenbach
- Chairman, MBLM
- Founder/CEO Diefenbach Elkins (now Futurebrand)
- Partner, Wolff Olins
- Founder, True Brand
- CEO, Landor Associates
JOIN OUR NETWORK?
New York City
LOCATION
CONTACT
7 West 22nd Street
10th Floor
New York, NY 10010
USA
T: +1 212 979 8200
info.ny@mblm.com
LEADERSHIP
Mario Natarelli
Managing Partner
Amy Clausi
CFO
Design Director
Office Manager
Account Manager
Editor
President
Senior Designer
Partner
Designer
Office Coordinator
Designer
Account Manager
Senior Account Manager
Chairman
Web Developer
Motion Designer
Account Director
Senior Designer
Social Media Manager
Partner
Senior Developer
Partner
Client Finance Manager
Partner
Designer
Partner
Senior Director Consulting
Junior Accountant
Consultant
Finance Director
Manager of Business Development
Web Developer
Dubai
LOCATION
CONTACT
Indigo Icon
Suite 1605
JLT
P.O. Box 390306
Dubai, UAE
T: +971 4 446 7363
info.dxb@mblm.com
LEADERSHIP
William Shintani
Managing Partner
Jae-yong Hwang
Partner
Production Designer
Interactive Designer
Account Director
Designer
Production Designer
Design Director
Administrative Assistant
Brand Consultant
LOCATION
CONTACT
Teotihuacán 17
Hipódromo Condesa
México D.F. 06100
Mexico
T: +52 55 5574 0563
info.mex@mblm.com
LEADERSHIP
Eduardo Calderon
Managing Partner
Luis Herrera
Partner
Caracas
LOCATION
CONTACT
Edf. Andrés Otero
Zona Rental
Univ.Metropolitana
La Urbina, Caracas
1073 Venezuela
T: +58.212.243.2969
info.ccs@mblm.com
LEADERSHIP
Maria G. Pulido
Managing Partner
Bogotá
LOCATION
CONTACT
Autopista Norte
#103-34
Edificio Logic2
Of. 706
Bogotá
Colombia
T: +57 1 742 2389
info.bog@mblm.com
LEADERSHIP
Ricardo Silva
Director
Santo Domingo
LOCATION
CONTACT
Ave. Gustavo Mejía
Ricart 69
Torre Washington
2º Piso
Santo Domingo
Dominican Republic
T: +1 809 299 4245
info.sdq@mblm.com
LEADERSHIP
Rocio Oller
Director, Caribbean Region
Stockholm
LOCATION
CONTACT
Ängsvägen 7
13141 Nacka
Stockholm
Sweden
T: +46 8 716 0093
info.sto@mblm.com
LEADERSHIP
Kristiane Blomqvist
Director, Scandinavia
STRATEGIC PARTNERS
MBLM considers strategic relationships to meet the needs of our growing network. Through strategic partnerships, we are able to strengthen our international presence and better serve client needs.
OUR SERVICES
MBLM is an integrated brand agency that aims to be exceptional at solving new challenges by crossing traditional boundaries and aligning four core disciplines.
A NEW PARADIGM
While technology is constantly transforming the way brands thrive, resulting in pervasive, information-rich and on-demand experiences, what remains true is people’s desire to participate more intimately through tangible and intangible connections.
NEEDS
RATIONAL
IDEA
MESSAGE
OFFERING
ENGAGEMENT
FEEDS
EMOTIONAL
EXECUTION
CONNECTION
VALUE
RELATIONSHIP
A NEW CHARTER
Greater brand intimacy requires a committed and fluid collaboration between agencies, clients and partners. It is a condition that thrives at the intersection of four behavioral forces:
SEEK
Proactively searching for unmet needs and better ways to advance business and brand performance.
SOLVE
Leveraging expertise and integrating skills to deliver solutions that promote excellence, efficiency and impact.
STRIVE
Embracing challenges and perpetually seeking cultural relevance, creative excellence, technological advancement and return on the investment.
SHARE
Remaining open, agile and agnostic to nurture collaboration and the creation of bespoke solutions that focus on performance as the foremost goal and measure.
PRACTICES
Our process integrates four critical practices to produce cohesion, impact,
efficiency and excellence.
CONSULTING
Addresses how marketing and communications align with the business to improve performance and realize growth.
TECHNOLOGY
Enables, delivers and supports the company’s roadmap and business objectives.
BRANDING
Defines the strategy, identity and policies that drive brand presence, management and equity.
EXPERIENCE
Orchestrates activation across environments, platforms and media to attract and sustain engagement over time.
SERVICES
CONSULTING
Understand risks and opportunities
Get the customer perspective
Assess industry trends
Innovate a new product
Develop a marketing/channel strategy
Guide and inform key marketing decisions
Validate our return on investment
TECHNOLOGY
Understand competitive landscape
Focus and articulate the brand
Organize and optimize the brand portfolio
Create a brand name
Invent a visual identity
Design a graphic system and guidelines
Train and engage stakeholders
BRANDING
Shape compelling content
Activate integrated campaigns
Enhance retail/corporate environments
Design a world-class websites and apps
Launch a new brand/product
Engage with customers through social media
Define our story in moving pictures
EXPERIENCE
Foster tools and programs to collaborate
Set up infrastructure for better content control
Program sites, tools, apps and experiences
Help get us noticed and better traction
Develop proprietary code or programs
Measures our effectiveness and return
SERVICES
CONSULTING
Research
Insights & Innovation
Market or Product Strategy
Analytics
ROI models
Digital Strategy
Leadership Advisory
Marketing Plans
BRANDING
Assessment
Positioning/Value Proposition
Brand Architecture and Rationalization
Naming
Identity (logo)
Visual Systems
Tagline/Messaging
Brand Management and Tools
Training
EXPERIENCE
Content Development
Campaigns (Print, Digital)
Media Planning
Marketing Collateral
Environments
(Events, Trade Shows, Retail)
Websites and Platforms
User Experience Design
Social Media
Photo/Video Shoot
Motion Graphics, Video
Packaging
POS design
TECHNOLOGY
Brand Operating System (BrandHub)
Content Management Systems
Social Media Tools
Software Development
Web Development
Mobile Development
Search Engine Optimization/ Marketing (SEO/SEM)
Information Architecture
Measurement Dashboard
Campaign Analytics
TESTIMONIALS
At MBLM, we think of disciplines as ingredients. Our approach is best viewed as a system of overlapping skills, each influencing the other.
We look to connect or leverage our disciplines to create more cohesive, engaging and memorable results.
Great strategy and the desire to thoroughly understand the business and client needs. – UL
Very strong in design and exceptional in thoroughness and on-time delivery. – SBE
CONTACT
For more information about MBLM, reach out to our global network.
NETWORK HQ
7 West 22nd Street, 10th Floor
New York, NY 10010
USA
T: +1 212 979 8200
info.ny@mblm.com
NEW YORK CITY
7 West 22nd Street, 10th Floor
New York, NY 10010
USA
T: +1 212 979 8200
info.ny@mblm.com
MEXICO CITY
Teotihuacán 17
Hipódromo Condesa
México D.F. 06100
Mexico
T: +52 55 5574 0563
info.mex@mblm.com
CARACAS
Edf. Andrés Germán Otero,
Zona Rental Univ. Metropolitana
La Urbina, Caracas 1073
Venezuela
T: +58 212 243 2969
info.ccs@mblm.com
BOGOTA
Autopista Norte #103-34
Edificio Logic2, Of. 706
Bogotá
Colombia
Tel: +57 1 742 2389
info.bog@mblm.com
STO. DOMINGO
Ave. Gustavo Mejía Ricart 69
Torre Washington, 2º Piso
Santo Domingo
Dominican Republic
T: +1 809 299 4245
info.sdq@mblm.com
DUBAI
Indigo Icon, Suite 1605
Jumeirah Lake Towers
P.O. Box 390306
Dubai, UAE
T: +971 4 446 7363
info.dxb@mblm.com
STOCKHOLM
Ängsvägen 7
13141 Nacka
Stockholm
Sweden
T: +46 8 716 0093
info.sto@mblm.com
SANTIAGO DE CHILE
Procorp
an MBLM Business Partner
Darío Urzúa 1841
Providencia, Santiago de Chile
T: +56 2 733 21000
info.scl@mblm.com
CONTACT US
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