MBLM has a team of seasoned research professionals who are firmly grounded in established research methods yet constantly seek state-of-the-art ways to uncover insights. We use research in all our areas of expertise to gain a deeper understanding of marketplaces, trends, categories and customers.
To gain the greatest insights into audience behavior, we conduct research in users’ own environments, following them around to understand in detail context, habit, patterns and practices. It is here that both nuanced understanding and breakthrough findings can appear.
MBLM uses a variety of qualitative techniques including focus groups, triads, one-on-ones and co-creation to understand audience attitudes, preferences, insights and reactions. Videotaping research and creating a video report is often a compelling way to share findings with clients.
We use online and phone surveys when statistical results or validation are required, when we need to quantify prevalence or intensity of perceptions or behaviors, and/or when we want to understand brand equity or consideration and purchase drivers.
Our proprietary model helps us identify key business segments and assess their impact in terms of receptivity (likelihood of being a valuable customer), relevance (degree to which the brand meets their needs) and return (business value for investment).
Usability testing can be key to creating seamless experiences and intuitive design. MBLM utilizes both crowdsourced and focused usability tests to gain user feedback and further improve and extend our work, ensuring it aligns with customer needs and best practices.