Segmentation/Value Chain

We can help you identify who your most valuable customers are and how they are being served. Benefitting from both qualitative and quantitative research practices, our proprietary model for value chain analysis helps us identify key business segments and assess their impact in terms of receptivity (likelihood of being a valuable customer), relevance (degree to which the brand meets their needs), and return (business value for investment). Once you have an understanding of which audiences hold the most potential for positively impacting your business, you can intelligently and purposefully adjust your marketing mix accordingly to encourage maximum efficiency, effectiveness, and profitability.