Our latest Brand Intimacy analysis explores new angles on how we connect with the brands we use and love. Explore the data and detailed perspectives in these three features.
Explore groups of brands based on their roles in our lives and where we interact with them: around the body, on our smartphones, and in our homes.
Uncover the ways in which powerful, culture-shaping portfolios of brands create emotional bonds
with their customers.
Discover what happens when consumers fall out of touch with brands they once loved, and explore factors that lead to indifference.
See how our Brand Intimacy findings align with the latest consumer trends and behavioral shifts.