New entry Sports leagues ranks as the tenth most intimate industry in our 2022 rankings. WWE, Premier League, and UFC are top performers.
Sports leagues has an average Brand Intimacy Quotient score of 36.1 , slightly below the cross-industry average of 36.8.
Enhancement and fulfillment are the two highest ranked archetypes. Enhancement is also the dominant archetype, and Formula One is the top brand for this archetype. Performance across the stages is below the cross-industry average.
In comparing WWE and Premier League, we see WWE exhibiting a stronger performance. It leads across four out of six archetypes as well as the sharing and bonding stages. Premier League is stronger in enhancement and ritual and leads across the fusing stage. Keywords show the thrill of sport with words like passionate and the fire emoji 🔥.