Health & Hygiene
Health & Hygiene ranks ninth in the study, with an average Brand Intimacy Quotient of 32.2. Dove leads the category, followed by Old Spice and Pantene.
Industry Performance
Personal routines built around health and hygiene brands create daily touchpoints that reinforce emotional connection almost by habit, keeping the category above the cross-industry average of 29.4.
Components and Measures
Enhancement is the dominant archetype, and the category ranks first in the study for enhancement. Most users are in the first stage of Brand Intimacy, sharing. Resonance is low, with a sentiment score of 41.0 and engagement of 24.8, indicating consumers do not hold a deep connection with the health and hygiene brands they use.
Access Key Findings
Billions of data points. 425 brands. 15 years of research.
Access Key FindingHead to Head
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