Automotive Luxury

The category has an average Brand Intimacy Quotient of 24.4. Automotive luxury’s small, aspirational ownership base means fewer people build the everyday familiarity with these brands that tends to deepen emotional bonds, below the cross-industry average of 29.4.

Fulfillment is the dominant archetype, and the category ranks sixth in the study for fulfillment after consumer goods, fast food, and hospitality & theme parks, among others. Most users are in the first stage of Brand Intimacy, sharing.

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