Alcoholic Beverages

Health-conscious trends and changing social patterns likely continue to weigh on consumption and, in turn, on emotional engagement with alcohol brands.

Fulfillment is the dominant archetype, and the category ranks eighth in the study for fulfillment after consumer goods, fast food, and hospitality & theme parks, among others. Most users are in the first stage of Brand Intimacy, sharing.

Select two brands from this industry to compare. You might choose the top- and bottom-ranking brands for contrast, or two brands within the same category for a more direct comparison.