Media Mentions
MBLM is regularly cited in prominent outlets, driving global conversation around brand performance and adding to our collective understanding of the power of emotion
Featured Media Mentions
TIME
The Clarifying Moment Elon Musk Has Given Us
In The Clarifying Moment Elon Musk Has Given Us, TIME argues Musk’s burnout-fueled leadership at Twitter highlights the costs of overwork and poor decision-making. MBLM’s Mario Natarelli warned that Musk’s actions were causing real damage to Tesla’s brand equity.
FORBES
Elon Musk’s Twitter Antic Are Tarnishing Tesla – Just As Its EV Rivals Are Catching Up
Forbes reports that Elon Musk’s controversial Twitter activity was hurting Tesla’s reputation as EV competition intensified. The article cites MBLM’s Mario Natarelli, who warned Musk’s actions were creating brand damage and concern among customers and investors.
FAST COMPANY
Here Are Just 5 Of Apple’s Tactics To Get Us Emotionally Connected To Its Brand
MBLM and Praxis found that Amazon and BMW were the second and third most intimate brands in the U.S., with the Top 10 rounded out by: Jeep, Disney, YouTube, Target, Netflix, Whole Foods, and Google.
INC.
Forget Brand Loyalty. Here’s Why You Should Strive for ‘Brand Intimacy’ Instead
New research from branding agency MBLM shows that people will pay more for brands they feel emotionally close to–especially during a pandemic. Here’s how to build that connection with your customers.