One of MBLM’s core strengths is collaboration with our clients to create robust, published, customized content that advances the reputation of a brand by delivering proprietary and valuable insights to key stakeholders. Many of these efforts fuel content campaigns and become key marketing initiatives on their own.
We work closely with clients to identify assets and insights within their company that may be under leveraged. We then create and design white papers or articles on key topics of interest that showcase a company’s expertise in fresh new ways.
We have extensive experience aligning brands with a topic of interest and fielding custom research to gain a unique marketplace perspective. This research then creates many unique content opportunities and can be delivered in the form of a report, journal, video, speaking engagements and/or dedicated web presence.
Brands today need to react to opportunistic events and plan for specific content related to timed events (holidays, seasons, Earth Day, Water Day, etc.). A compelling and timely POV piece can garner significant interest and can be promoted across channels.