From Brand Intimacy to Indifference
In our latest Brand Intimacy research we dive into brand breakups: how and why people leave brands behind and how to create relationships that work.
Brand Intimacy Study
The largest study of brands based on emotion
Our next-generation Brand Intimacy Study is our largest yet, using big data and artificial intelligence to rank and analyze over 600 of the world’s leading brands based on emotional connection.
Review this year’s insights, top 10 most intimate brands, leading performers, breakout brands and industry overview.
Steer clear of brand indifference by reviewing our latest article, pointing out some painful brand failures and tips to keep the love coming.
Watch our overview video explaining our latest study and how to find the content you need.
Explore details on how we conduct our research and how we calculate Quotient scores to rank brands.
Learn about what Brand Intimacy is, how it works, what it’s based on, and why it matters.