Luxury

The category has an average Brand Intimacy Quotient of 31.1. Luxury brands continue to lean on heritage and craftsmanship, translating history into the kind of emotional weight other categories can’t easily manufacture, just above the cross-industry average of 29.4.

Nostalgia is the dominant archetype, and the category ranks second in the study for nostalgia after apparel. Most users are in the first stage of Brand Intimacy, sharing. Resonance reveals a sentiment score of 28.8 and engagement of 6.3, indicating that the overall emotional bond with the industry remains relatively shallow.

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