Book

Brand Intimacy:
Built for the modern marketer

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A New Paradigm in Marketing

Why use yesterday’s thinking for today’s challenges? Brand Intimacy sets the new standard for marketing in the modern marketplace. Combining a revolutionary understanding of advertising, technology and the science of decision-making, the Brand Intimacy model provides the key to building a better brand through the cultivation of intimate, emotional connections between brand and consumer.

Overview

In recent years, approaches to branding have stagnated, relying on models, structures, and thinking from decades ago. In the fast-paced, constantly-changing world of the modern marketplace, the rule is adapt or perish—approaches to branding must evolve if they are to survive.

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Section 1

See a summary of Context & Understanding, which explains today’s marketing landscape, prevailing practices and initial research insights.

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Section 2

Watch an overview of Model & Theory where the Brand Intimacy Model is explained and broken into its core components.

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Section 3

View a recap of Methods & Practice, which details the financial benefits and advantages of a strategy that uses Brand Intimacy.

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Reviews

This book illuminates and quantifies the importance of emotion in the decision process and provides a winning construct to achieve emotional brand intimacy.

John Diefenbach, Chairman, MBLM, Partner, Founder and CEO of Diefenbach Elkins (now FutureBrand), Former CEO, Landor

MBLM’s insights and creativity helped us strengthen our brand and improve the way we connect with consumers.

Giorgio Galli, Design Director, Timex Group

A must-read that captures the importance of appealing to instincts and emotions to build powerful brands.

Fran Gormley, Founder and Managing Partner, Greenwich Marketing Group, Adjunct Associate Professor of Marketing, NYU Stern

A great look at what inspires people to engage with brands and how to use that to your advantage. Brand Intimacy, both the book and the concept, is important for marketers to understand and for brands to use wisely.

Sami Main, Digital Media Reporter, Adweek

Critical reading for any marketer or business leader. Brand Intimacy should change how marketers think about everything.

Jill Malandrino, Global Markets Reporter, Nasdaq

For those looking to grow their brand and their business, Brand Intimacy is a must-read. It is a thoughtful examination that questions our current thinking on marketing, while offering a better solution, borne through careful examination and consumer insights.

Hamza Mustafa, CEO, PCFC Investments

Brand Intimacy is a comprehensive guide to brand building for any modern marketer or business executive.

Richard Rubenstein, President, Rubenstein PR

This book is amazing and scary. It demonstrates how businesses are run is not how we manage brands. Aligning an organization, prioritizing emotion and thinking of brand relationships like human ones demonstrates a far more compelling approach than most business books espouse.

David Spencer, Strategic Advisor, Golf in Dubai

Order your copy of Brand Intimacy today

Authors

Learn more about Mario Natarelli and Rina Plapler, partners at MBLM and authors of Brand Intimacy.

MARIO NATARELLI is the Managing Partner at MBLM in New York and an established marketing leader to executives and their companies. Over the past 20 years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia. Mario is a graduate architect with a degree from the University of Toronto.

RINA PLAPLER is a Partner at MBLM and has built brands for over 20 years. She leads strategy at MBLM in New York and has held executive positions at FutureBrand and Gormley & Partners. Rina has worked with B2B, B2C and B2G companies and has extensive strategy experience across a variety of industries including financial services, tourism, healthcare, technology and telecommunications. She was the creator of FutureBrand’s Country Brand Index and MBLM’s Brand Intimacy Study. Rina has degrees from McGill and Harvard Universities.

Keynotes & Workshops

Interested in learning more about how Brand Intimacy can deliver stronger marketing outcomes and long-term value? Contact us to find out how to build ultimate brand relationships.

Brand Intimacy: Built for the modern marketer

A New Paradigm in Marketing

Overview

Section 1

Section 2

Section 3

Reviews

This book illuminates and quantifies the importance of emotion in the decision process and provides a winning construct to achieve emotional brand intimacy.

MBLM’s insights and creativity helped us strengthen our brand and improve the way we connect with consumers.

A must-read that captures the importance of appealing to instincts and emotions to build powerful brands.

A great look at what inspires people to engage with brands and how to use that to your advantage. Brand Intimacy, both the book and the concept, is important for marketers to understand and for brands to use wisely.

Critical reading for any marketer or business leader. Brand Intimacy should change how marketers think about everything.

For those looking to grow their brand and their business, Brand Intimacy is a must-read. It is a thoughtful examination that questions our current thinking on marketing, while offering a better solution, borne through careful examination and consumer insights.

Brand Intimacy is a comprehensive guide to brand building for any modern marketer or business executive.

This book is amazing and scary. It demonstrates how businesses are run is not how we manage brands. Aligning an organization, prioritizing emotion and thinking of brand relationships like human ones demonstrates a far more compelling approach than most business books espouse.

Order your copy of Brand Intimacy today

Authors

Keynotes & Workshops

Brand Intimacy:
Built for the modern marketer