Beverages

The category has an average Brand Intimacy Quotient of 25.9. Health-conscious consumer trends and growing interest in alternatives likely continue to pressure traditional beverage brands’ emotional standing, below the cross-industry average of 29.4.

Fulfillment is the dominant archetype, and the category ranks seventh in the study for fulfillment after consumer goods, fast food, and hospitality & theme parks, among others. Most users are in the first stage of Brand Intimacy, sharing. Resonance is low with engagement at 18.1, though sentiment at 29.7 indicates the category drives consumption more than emotional connection.

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