Social Platforms
Social Platforms ranks twelfth in the study, with an average Brand Intimacy Quotient of 29.1, just below the cross-industry average. Pinterest leads the category, followed by LinkedIn and Yelp.
Industry Performance
As more of the collective conversation moves to AI-mediated tools, some social platforms may be starting to share the emotional real estate they once held on their own.
Components and Measures
Enhancement is the dominant archetype, and the category ranks sixth in the study for enhancement after health & hygiene, beauty & personal care, and apps and devices, among others. Most users are in the first stage of Brand Intimacy, sharing. Resonance shows engagement climbing at 13.4, but sentiment slipping to 33.2, suggesting the category drives frequent use more than emotional connection.
Access Key Findings
Billions of data points. 425 brands. 15 years of research.
Access Key FindingHead to Head
Select two brands from this industry to compare. You might choose the top- and bottom-ranking brands for contrast, or two brands within the same category for a more direct comparison.