Apparel

The category has an average Brand Intimacy Quotient of 34.6. Apparel’s strong pull on nostalgia and personal style keeps it a reliably intimate category year over year, above the cross-industry average of 29.4.

Nostalgia is the dominant archetype, and the category ranks first in the study for nostalgia. Most users are in the first stage of Brand Intimacy, sharing. Resonance is on the lower side revealing a sentiment score of 31.0 and engagement of 5.0, indicating that consumers need more from these brands to form lasting bonds.

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