Intimacy and Brand Ecosystems
Three new perspectives on how we connect with the brands that surround us
The brands we use can be intuitively organized into groups, or Brand Ecosystems, based on their roles in our lives and where we interact with them. In this latest analysis, we look at how brands in three ecosystems connect with audiences, focusing on brands around the body, brands in our homes, and brands we interact with through our smartphones.
A focus on the brands on, and around, our bodies, including the products that we eat, wear, and apply to our skin and hair.
Insights into the brands that enable and enrich our phones, including device brands, apps, content, and access providers.