Crypto

The category has an average Brand Intimacy Quotient of 18.9. With five brands in the bottom twenty of the 425 included in this year’s study, crypto’s underperformance likely reflects the ongoing impact of market volatility and regulatory uncertainty on consumer trust, well below the cross-industry average of 29.4.

Enhancement is the dominant archetype, and the category ranks seventeenth in the study for enhancement. Most users are in the first stage of Brand Intimacy, sharing. Resonance is on the lower side with a sentiment score of 35.6 and an engagement score of 3.2, indicating room for improvement for brands in this category.

Select two brands from this industry to compare. You might choose the top- and bottom-ranking brands for contrast, or two brands within the same category for a more direct comparison.