State of the Brand Assessments

MBLM’s strategy, design and digital teams thoroughly review a brand’s current state, examining everything from messaging and identity to digital and social presence. We assess all research and key documents and meet with stakeholders with the goal of understanding the strengths, weaknesses and opportunities for the brand.

Value Proposition

We craft a blueprint that details the compelling promise a company or product makes to distinct target audiences, outweighing its barriers while being differentiated from available alternates and supported by proof points. This rigorous approach often requires research, executive perspectives, and a strong understanding of the competitive landscape.

Brand Promise

To focus a small company or start up around a single idea, with less complexity than a Value Proposition, we provide a Brand Promise. We develop a mission, values and a promise statement that articulates a brand’s unique selling proposition, developed through competitive assessments, brand reviews, and executive work sessions.

Work Sessions

For fast-moving projects with multiple stakeholders, a moderated executive workshop can help solidify core brand components including focus, priorities, values, target audiences and brand roll out.