MBLM specializes in crafting integrated, product-or content-driven campaigns. We use traditional and emerging media platforms to showcase, promote and build richer bonds with audiences of all kinds. Through analytics, we course-correct and optimize campaigns, maximizing results.
Thought leadership is the content most brands today need to share with their stakeholders, demonstrating subject matter expertise and proprietary perspectives. Showcasing these insights in a campaign can be a successful way to fuel engagement with key audiences.
Proprietary studies (see Thought Leadership) are rich sources for fueling content campaigns, which often include social, email and PR components and highlight new abilities or under-leveraged assets of a brand.
Rallying and engaging employees around a brand is a key opportunity to build brand ambassadors and heightened loyalty. Internal campaigns often feature events and training as well as integrated multimedia activation.
Our media team works closely with our clients to review available analysis and data and determine the optimal advertising mix to reach target audiences with maximum impact and minimum spending. We then negotiate prices with media owners and consortiums, whether on-screen, outdoors or online. We track and measure (see Performance Metrics and Analytics) to monitor key trends and performance and adjust accordingly.
In concert with our integrated campaigns (see Integrated Campaigns and Media) or tailored for the brand or product itself, MBLM creates a detailed plan for effective SEM. We work closely with client teams to track, optimize and align investments with goals over time.