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Thought Leadership Campaign

Thought leadership is the content most brands today need to share with their stakeholders, demonstrating subject matter expertise and proprietary perspectives. Showcasing these insights in a campaign can be a successful way to fuel engagement with key audiences.

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MBLM’s creative and strategy teams partner to create powerful campaigns that drive behavior with executions for out-of-home, digital, print, mobile and social channels as appropriate.

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Content-Driven Campaigns

Proprietary studies (see Thought Leadership) are rich sources for fueling content campaigns, which often include social, email and PR components and highlight new abilities or under-leveraged assets of a brand.

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Internal Brand Campaigns

Rallying and engaging employees around a brand is a key opportunity to build brand ambassadors and heightened loyalty. Internal campaigns often feature events and training as well as integrated multimedia activation.

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Media Planning and Buying

Our media team works closely with our clients to review available analysis and data and determine the optimal advertising mix to reach target audiences with maximum impact and minimum spending. We then negotiate prices with media owners and consortiums, whether on-screen, outdoors or online. We track and measure (see Performance Metrics and Analytics) to monitor key trends and performance and adjust accordingly.

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Search Engine Marketing

In concert with our integrated campaigns (see Integrated Campaigns and Media) or tailored for the brand or product itself, MBLM creates a detailed plan for effective SEM. We work closely with client teams to track, optimize and align investments with goals over time.