Internal Brand Campaigns

An internal campaign is one of the best ways to help employees make a powerful emotional connection to the products and services that you sell.

Rallying and engaging employees around a brand is a key opportunity to create ambassadors and build heightened loyalty. Experience has taught us that when employees believe and care about a brand, and when they feel unified and inspired by a common sense of purpose and identity, they are motivated to work harder, and their loyalty to the company increases. Internal campaigns can promote and celebrate a rebrand, a change of focus or new acquisitions, or highlight a specific initiative. Internal campaigns engage and motivate, they guide employees to a better understanding of, and even passion for the overall brand vision. Internal campaigns often feature events and training, as well as integrated multimedia activation.

A drawing of a map of China used for internal brand campaigns.