A brand’s tone conveys its personality, semiotics and style. This can be another subtle way to further distinguish your messaging from competitors.
Tone and manner is typically captured in the form of brand guidelines. Whether informative, pragmatic, inspirational or aspirational, the tone and manner of your written materials will be a powerful expression of you brand. Training on tone and manner is an important part of onboarding inhouse teams that will be the voice of the brand in written communications.