Analytics / Measurement

An integral part of creating successful, integrated brand experiences is the ability to effectively track and measure performance.

We understand the challenge of absorbing, prioritizing and interpreting massive amounts of user and marketplace data. To this end, we offer several methodologies and tool suites to provide actionable insights and results.

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Brand Intimacy in Practice

As the Brand Intimacy authority, we publish the largest annual study of brands based on emotion.

Explore the study