Brand Identity

The visual expression of a brand—through logos, type, color, photography, fonts and secondary graphics—forms the core of a company’s identity.

Led by identity pioneers who have created some of the most memorable brands of the last four decades, our designers have the ability to create distinctive and compelling visual expressions that succinctly communicate the essence of a brand.

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Brand Intimacy in Practice

As the Brand Intimacy authority, we publish the largest annual study of brands based on emotion.

Explore the study