Automotive

The category has an average Brand Intimacy Quotient of 32.2. Reliability and long ownership cycles continue to anchor automotive brands in habitual, ritual-driven relationships rather than fast-moving emotional ones, above the cross-industry average of 29.4.

Ritual is the dominant archetype, and the category ranks ninth in the study for ritual after gaming, media & entertainment, and consumer goods, among others. Most users are in the first stage of Brand Intimacy, sharing. Resonance is moderate, with a sentiment score of 44.5 and an engagement score of 9.4, indicating that people feel a steady and growing emotional connection to automotive brands.

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