Retail

The category has an average Brand Intimacy Quotient of 38.4. As consumers stretch budgets and prioritize value, retail brands that deliver on price, convenience, and consistency are converting everyday transactions into real emotional connection, well above the cross-industry average of 29.4.

Indulgence is the dominant archetype, and the category ranks first in the study for indulgence. Most users are in the first stage of Brand Intimacy, sharing. Resonance is on the lower side, with a sentiment score of 30.8 and an engagement score of 8.2, indicating room for brands in the category to build more emotional connections with their customers.

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