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A New Paradigm for the Modern Marketer

Why use yesterday’s thinking for today’s challenges? Brand Intimacy sets the new standard for marketing in the modern marketplace. Combining a revolutionary understanding of advertising, technology and the science of decision-making, the Brand Intimacy model provides the key to building a better brand through the cultivation of intimate, emotional connections between brand and consumer. From Amazon to Apple, Whole Foods to Harley Davidson, we all have strong connections to the brands we love.

Yet in recent years, approaches to branding have stagnated, relying on models, structures, and thinking from decades ago. In the fast-paced, constantly-changing world of the modern marketplace, the rule is adapt or perish—approaches to branding must evolve if they are to survive. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish your brand, connect with your consumers and expand your market presence—all while increasing sales and consumer satisfaction. Welcome to the new world of Brand Intimacy.

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Authors

MARIO NATARELLI is the Managing Partner at MBLM in New York and an established marketing leader to executives and their companies. Over the past 20 years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia. Mario is a graduate architect with a degree from the University of Toronto.

RINA PLAPLER is a Partner at MBLM and has built brands for over 20 years. She leads strategy at MBLM in New York and has held executive positions at FutureBrand and Gormley & Partners. Rina has worked with B2B, B2C and B2G companies and has extensive strategy experience across a variety of industries including financial services, tourism, healthcare, technology and telecommunications. She was the creator of FutureBrand’s Country Brand Index and MBLM’s Brand Intimacy Study. Rina has degrees from McGill and Harvard Universities.