This book illuminates and quantifies the importance of emotion in the decision process and provides a winning construct to achieve emotional brand intimacy.
MBLM's insights and creativity helped us strengthen our brand and improve the way we connect with consumers.
A must-read that captures the importance of appealing to instincts and emotions to build powerful brands.
A great look at what inspires people to engage with brands and how to use that to your advantage. Brand Intimacy, both the book and the concept, is important for marketers to understand and for brands to use wisely.
Critical reading for any marketer or business leader. Brand Intimacy should change how marketers think about everything.
For those looking to grow their brand and their business, Brand Intimacy is a must-read. It is a thoughtful examination that questions our current thinking on marketing, while offering a better solution, borne through careful examination and consumer insights.
Brand Intimacy is a comprehensive guide to brand building for any modern marketer or business executive.
This book is amazing and scary. It demonstrates how businesses are run is not how we manage brands. Aligning an organization, prioritizing emotion and thinking of brand relationships like human ones demonstrates a far more compelling approach than most business books espouse.
Why use yesterday’s thinking for today’s challenges? Brand Intimacy sets the new standard for marketing in the modern marketplace. Combining a revolutionary understanding of advertising, technology and the science of decision-making, the Brand Intimacy model provides the key to building a better brand through the cultivation of intimate, emotional connections between brand and consumer. From Amazon to Apple, Whole Foods to Harley Davidson, we all have strong connections to the brands we love.
Yet in recent years, approaches to branding have stagnated, relying on models, structures, and thinking from decades ago. In the fast-paced, constantly-changing world of the modern marketplace, the rule is adapt or perish—approaches to branding must evolve if they are to survive. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish your brand, connect with your consumers and expand your market presence—all while increasing sales and consumer satisfaction. Welcome to the new world of Brand Intimacy.
Interested in learning more about how Brand Intimacy can deliver stronger marketing outcomes and long-term value? Contact us to find out how to build ultimate brand relationships.