This book illuminates and quantifies the importance of emotion in the decision process and provides a winning construct to achieve emotional brand intimacy.
MBLM's insights and creativity helped us strengthen our brand and improve the way we connect with consumers.
A must-read that captures the importance of appealing to instincts and emotions to build powerful brands.
A great look at what inspires people to engage with brands and how to use that to your advantage. Brand Intimacy, both the book and the concept, is important for marketers to understand and for brands to use wisely.
Critical reading for any marketer or business leader. Brand Intimacy should change how marketers think about everything.
For those looking to grow their brand and their business, Brand Intimacy is a must-read. It is a thoughtful examination that questions our current thinking on marketing, while offering a better solution, borne through careful examination and consumer insights.
Brand Intimacy is a comprehensive guide to brand building for any modern marketer or business executive.
This book is amazing and scary. It demonstrates how businesses are run is not how we manage brands. Aligning an organization, prioritizing emotion and thinking of brand relationships like human ones demonstrates a far more compelling approach than most business books espouse.
Yet in recent years, approaches to branding have stagnated, relying on models, structures, and thinking from decades ago. In the fast-paced, constantly-changing world of the modern marketplace, the rule is adapt or perish—approaches to branding must evolve if they are to survive. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish your brand, connect with your consumers and expand your market presence—all while increasing sales and consumer satisfaction. Welcome to the new world of Brand Intimacy.
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RINA PLAPLER is a Partner at MBLM and has built brands for over 20 years. She leads strategy at MBLM in New York and has held executive positions at FutureBrand and Gormley & Partners. Rina has worked with B2B, B2C and B2G companies and has extensive strategy experience across a variety of industries including financial services, tourism, healthcare, technology and telecommunications. She was the creator of FutureBrand’s Country Brand Index and MBLM’s Brand Intimacy Study. Rina has degrees from McGill and Harvard Universities.