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Mario Natarelli

Managing Partner

Mario is a trusted advisor to executives and their companies as he looks to leverage their most important asset—their brands. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis he’s helped major Fortune 500 companies—and even entire countries—tangibly transform while helping to align their cultures and deliver unprecedented growth and value.

With early career training as an architect, Mario uses these fundamentals to balance the art and science of brand building. He understands that a brand’s essence and culture emanate from its strategic core outward. In addition to building a successful digital marketing business that was acquired by Interpublic and later became part of the formation of FutureBrand, Mario is keenly aware of the role that digital plays, and he has pioneered software as a digital operating system for optimizing and managing brands.

Over the past 17 years, he has led teams across three continents, working for clients of varying sizes and industry focuses, mostly in the areas of technology, real estate, travel, sports, and hospitality. Along the way, he has developed a proprietary set of frameworks, processes, and tools that deliver proven results.

As important as the brands he has helped create or enhance, Mario is proudest to lead a multidisciplinary, multicultural, multigenerational team looking to expertly solve problems.

His love of architecture has inspired his work in destination, real estate, and luxury categories where he has helped shape a quarter-trillion dollars of value. He lives and plays in New York City.

Experience