Sources

Brand Intimacy 2018 Report – U.S.

  1. Amazon [All Amazon images courtesy of www.amazon.com]. (n.d.). Retrieved from http://phx.corporate-ir.net/phoenix.zhtml%3Fc=176060&p=irol-images_videos
  2. Apple Inc. [All Apple images courtesy of www.apple.com]. (n.d.). Retrieved from https://www.apple.com/newsroom/
  3. Disney [All Disney images courtesy of www.shopdisney.com]. (n.d.). Retrieved from https://www.shopdisney.com/
  4. Google [All Google images courtesy of www.google.com]. (n.d.). Retrieved from https://store.google.com and https://www.blog.google/press/
  5. Jeep [All Jeep images courtesy of www.jeep.com and Jeep’s official Instagram]. (n.d.). Retrieved from www.jeep.com and https://www.instagram.com/Jeep/
  6. Netflix [All Netflix images courtesy of www.netflix.com]. (n.d.). Retrieved from https://media.netflix.com/en/company-assets and https://media.netflix.com/en/
  7. NurPhoto. (2017, May 9). Popular apps are seen on an iPhone [Digital image]. Retrieved from https://www.gettyimages.com/license/682270678
  8. Olson, S. (2006, May 04). Fresh fruit is displayed at a Whole Foods store [Digital image]. Retrieved from https://www.gettyimages.com/license/57535159
  9. Target [All Target images courtesy of www.target.com]. (n.d.). Retrieved from https://corporate.target.com/press
  10. Unsplash Additional collage images courtesy of www.unsplash.com. Retrieved from https://unsplash.com/
  11. Whole Foods [All Whole Food images courtesy of www.wholefoodsmarket.com]. (n.d.). Retrieved from http://www.wholefoodsmarket.com

Brand Intimacy 2018 Report – Mexico

  1. American Express [All American Express images courtesy of www.americanexpress.com]. (n.d.). Retrieved from https://www.americanexpress.com/
  2. Apple Inc. [All Apple images courtesy of www.apple.com]. (n.d.). Retrieved from https://www.apple.com/newsroom/
  3. Google [All Google images courtesy of www.google.com]. (n.d.). Retrieved from https://store.google.com and https://www.blog.google/press/
  4. Microsoft [All Microsoft images courtesy of www.windowscentral.com]. (n.d.). Retrieved from https://www.windowscentral.com/how-use-cortana-windows-10
  5. Nike [All Nike images courtesy of www.nike.com]. (n.d.). Retrieved from www.nike.com
  6. Nike [Nike Air Max 97 OG Metallic Silver]. (n.d.). Retrieved from https://www.nike.com/launch/t/air-max-97-og-metallic-silver
  7. Nissan [All Nissan images courtesy of www.nissanusa.com]. (n.d.). Retrieved from https://www.nissanusa.com
  8. PlayStation [All Playstation images courtesy of www.playstation.com]. (n.d.). Retrieved from https://www.playstation.com/en-us/ 
  9. Spotify [All Spotify images courtesy of www.press.spotify.com]. (n.d.). Retrieved from https://press.spotify.com/us/images/
  10. Unsplash [Additional collage images courtesy of www.unsplash.com] (n.d.). Retrieved from https://unsplash.com/
  11. Xbox [All Xbox images courtesy of www.xbox.com]. (n.d.). Retrieved from https://news.xbox.com/en-us/media/

Brand Intimacy 2018 Report – UAE

  1. Angerer, D. (2017, August 23). A woman tries the new Samsung Galaxy Note 8 [Digital image]. Retrieved from https://www.gettyimages.in/license/837931712
  2. Apple Inc. [All Apple images courtesy of www.apple.com]. (n.d.). Retrieved from https://www.apple.com/newsroom/
  3. Emirates [All Emirates images courtesy of www.emirates.com]. (n.d.). Retrieved from https://www.emirates.com/media-centre/
  4. Ford [All Ford images courtesy of www.ford.com]. (n.d.). Retrieved from https://media.ford.com/content/fordmedia/fna/us/en.html
  5. Lexus [All Lexus images courtesy of www..exus.com]. (n.d.). Retrieved from http://pressroom.lexus.com
  6. Mercedes Benz [All Mercedes Benz images courtesy of www.mercedes-benz.com]. (n.d.). Retrieved from https://www.mercedes-benz.com/en/
  7. Nido [All Nestle Nido images courtesy of www.nestle.com]. (n.d.). Retrieved from https://www.nestle.com/brands/allbrands/nido
  8. Nikon [All Nikon images courtesy of www.nikonusa.com/]. (n.d.). Retrieved from https://www.nikonusa.com/en/about-nikon/press-room/index.page
  9. Samsung [All Samsung images courtesy of www.samsung.com]. (n.d.). Retrieved from https://www.samsung.com/us/
  10. Samsung [Samsung Gear S2 Watch]. (n.d.). Retrieved from https://www.theverge.com/2015/10/13/9519033/samsung-gear-s2-watch-review
  11. Toyota [All Toyota images courtesy of www.toyota.com]. (n.d.). Retrieved from http://toyotanews.pressroom.toyota.com/menu/toyota/cars-minivans/
  12. Unsplash [Additional collage images courtesy of www.unsplash.com] (n.d.). Retrieved from https://unsplash.com/

Brand Intimacy 2017 Report – U.S.

  1. Heisler, Y. (2016, December 22). Huge demand for Apple’s ‘boring’ iPhone 7 may lead to Apple’s highest revenue in history. BGR.Retrieved from http://bgr.com/2016/12/22/iphone-7-popularity-revenue-record/
  2. McIntyre, H. (2016, December 7). Apple Music hits 20 million paid subscribers. Forbes. http://www.forbes.com/sites/hughmcintyre/2016/12/07/apple-music-hits-20-million-subscribers/#5820916715fe
  3. Isaac, M., & Goel, V. (2016, May 5). Apple puts $1 billion in Didi, a rival to Uber in China. The New York Times. https://www.nytimes.com/2016/05/13/technology/apple-puts-1-billion-in-didi-a-rival-to-uber-in-china.html
  4. Grossman, L. (2016, March 17). Inside Apple CEO Tim Cook’s fight with the FBI. Forbes. http://time.com/4262480/tim-cook-apple-fbi-2/
  5. The Walt Disney Company. (2016). The Walt Disney Company reports fourth quarter and
  6. Rodriguez, A. (2016, December 20). Disney made more money in a single year than any other movie studio—ever. Quartz. https://qz.com/868030/with-a-last-lift-from-rogue-one-disney-dis-made-more-money-in-a-single-year-than-any-other-movie-studio-ever/
  7. Baysinger, T. (2016, December 21). Disney will create shows for Snapchat. Reuters. http://www.reuters.com/article/us-snapchat-walt-disney-content-idUSKBN14A24R
  8. Makinen, J. (2016, June 6). Shanghai Disney officially opens: A peek inside. The Los Angeles Times. Retrieved from http://www.latimes.com/business/la-fi-shanghai-disney-opening-htmlstory.html
  9. Kantor, J., & Streitfeld, D. (2015, August 8). Inside Amazon: Wrestling big ideas in a bruising workplace. The New York Times. https://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html?_r=0
  10. Hardawar, D. (2016, December 5). Amazon Go is a grocery store with no checkout lines. Endgadget. https://www.engadget.com/2016/12/05/amazon-go-grocery-store/
  11. Wahba, P. (2016, December 2). Amazon alone was responsible for 30% of cyber weekend revenue. Fortune. Retrieved from http://fortune.com/2016/12/02/amazon-cyber-monday-2/
  12. Kim, E. (2016, September 23). Amazon’s Echo and Alexa could add $11 billion in revenue by 2020. Business Insider. Retrieved from http://www.businessinsider.com/amazon-echo-alexa-add-11-billion-in-revenue-by-2020-2016-9
  13. Fleming, C. (2016, December 16). Harley-Davidson’s new Ultra Limited is beating with a brand-new heart. Los Angeles Times.Retrieved from http://www.latimes.com/business/autos/la-fi-hy-harley-davidson-ultra-limited-20161130-story.html
  14. Hagerty, J. R. (2016, January 12). Harley-Davidson tries to rejuvenate motorcycle sales. The Wall Street Journal. Retrieved from http://www.wsj.com/articles/harley-davidson-tries-to-rejuvenate-motorcycle-sales-1452552030
  15. Harley Davidson. (n.d.). December 1, 2016, http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-demographics&locale=en_US&bmLocale=en_US
  16. That buzz? Harley-Davidson confirms production electric motorcycle. (2016, June 14). http://www.foxnews.com/leisure/2016/06/14/that-buzz-harley-davidson-confirms-production-electric-motorcycle/
  17. Masters, K. (2016, September 14). The Netflix backlash: Why Hollywood fears a content monopoly. The Hollywood Reporter.Retrieved from http://www.hollywoodreporter.com/features/netflix-backlash-why-hollywood-fears-928428
  18. O’Brien, S. (2016, November 30). Netflix now lets you watch your favorite shows offline. CNN Money. Retrieved from http://money.cnn.com/2016/11/30/technology/netflix-download-feature/
  19. Perez, S. (2016, December 5). Netflix becomes the top grossing iPhone app for the first time. Tech Crunch. Retrieved from https://techcrunch.com/2016/12/05/netflix-becomes-the-top-grossing-iphone-app-for-the-first-time/
  20. Kohler, C. (2015, October 28). Mii avatars star in Nintendo’s first mobile game this march. Wired. Retrieved from https://www.wired.com/2015/10/miitomo-nintendo-mobile/
  21. Kohler, C. (2016, September 8). Nintendo’s stock jumps, again, for mobile Mario. Wired. Retrieved from https://www.wired.com/2016/09/nintendo-mario-iphone-stock/
  22. Porter, J., & Boyle, E. (2016, December 12). Nintendo Switch release date, news and features. Tech Radar. Retrieved from http://www.techradar.com/news/nintendo-switch-release-date-news-and-features
  23. McWhertor, M. (2016, December 12). Nintendo’s first Universal Studios park attraction is called Super Nintendo World 34. Polygon.Retrieved from http://www.polygon.com/2016/12/12/13917504/super-nintendo-world-nintendo-universal-studios-japan-park-attraction
  24. Reisinger, D. (2016, December 20). Samsung’s terrible 2016 wasn’t supposed to be this way. Fortune. Retrieved from http://fortune.com/2016/12/20/samsung-2016-year-in-review/
  25. Lunden, I., & Lardinois, F. (2016, January 7). Samsung partners with Microsoft for Windows 10 IoT effort. Tech Crunch. Retrieved from https://techcrunch.com/2016/01/07/samsung-partners-with-microsoft-for-windows-10-iot-effort/
  26. Reisinger, D. (2016, December 20). Samsung’s terrible 2016 wasn’t supposed to be this way. Fortune. Retrieved from http://fortune.com/2016/12/20/samsung-2016-year-in-review/
  27. Archer, J. (2016, December 21). Samsung launching new class of TVs—Say hello to QLED. Forbes. Retrieved from http://www.forbes.com/sites/johnarcher/2016/12/21/samsung-to-launch-new-class-of-tvs-at-ces-say-hello-to-qled/#57c6023f1cbc
  28. Whole Foods Market, Investor Relations. (2016, November 2). Whole Foods Market reports fourth quarter and fiscal year 2016 results[Press release]. Retrieved from http://investor.wholefoodsmarket.com/investors/press-releases/press-release-details/2016/Whole-Foods-Market-Reports-Fourth-Quarter-and-Fiscal-Year-2016-Results/default.aspx
  29. Isidore, C. (2016, June 25). Whole Foods accused of massive overcharging. CNN Money. Retrieved from http://money.cnn.com/2015/06/25/news/companies/whole-foods-overcharging/
  30. Garnick, C. (2016, September 14). The new 365 by Whole Foods in Bellevue is open.
  31. Here’s a peek inside. Puget Sound Business Journal. Retrieved from http://www.bizjournals.com/seattle/news/2016/09/14/the-new-365-by-whole-foods-in-bellevue-is-open.html
  32. Huet, E., Barnika, A., & Giammona, C. (2016, September 23). Whole Foods invests in Instacart at 2014 Valuation. Bloomberg Technology. Retrieved from https://www.bloomberg.com/news/articles/2016-09-23/whole-foods-invests-in-instacart-at-2014-valuation
  33. BMW, Product Communications. (2016, November 3). Three years since the market launch of BMWi. 100,000 electrified BMW on the road. [Press release]. Retrieved from https://www.press.bmwgroup.com/global/article/detail/T0265529EN/three-years-since-the-market-launch-of-bmw-i-100-000-electrified-bmw-on-the-road
  34. Trop, J. (2016, November 28). BMW’s venture capital arm is moving to Silicon Valley and looking for startups. Forbes. Retrieved from http://www.forbes.com/sites/jaclyntrop/2016/11/28/bmws-venture-capital-arm-is-moving-to-silicon-valley-and-looking-for-startups/#57050457761b 
  35. Counts, R. (2016, December 21). BMW is creating an autonomous vehicle test center in Munich [Web log post]. Retrieved from http://www.autoblog.com/2016/12/21/bmw-autonomous-vehicle-test-center-munich/
  36. Etherington, D. (2016, November 29). BMW, Daimler, Ford and VW to build high-power European EV charging network. Tech Crunch.Retrieved from https://techcrunch.com/2016/11/29/bmw-daimler-ford-and-vw-to-build-high-power-european-ev-charging-network/
  37. Schmitt, B. (2016, November 29). Toyota and Volkswagen in fierce battle for world’s largest automaker title. Forbes. Retrieved from http://www.forbes.com/sites/bertelschmitt/2016/11/29/toyota-and-volkswagen-in-fierce-battle-for-worlds-largest-automaker-title/#34ccbe612900
  38. Hawkins, A. J. (2016, May 24). Toyota is establishing a ‘strategic partnership’ with Uber, which is a really big deal. The Verge.Retrieved from http://www.theverge.com/2016/5/24/11762420/oyota-uber-partnership-investment-announced
  39. Toyota. (2015, November 6). Toyota will establish new artificial intelligence research and development company [Press release]. Retrieved from http://newsroom.toyota.co.jp/en/detail/10171645/
  40. Toyota is recalling more vehicles—And this time it has nothing to do with airbags. (2016, November 22). Fortune. Retrieved from http://fortune.com/2016/11/22/toyota-sienna-sliding-door-recall/

Brand Intimacy 2017 Report – Mexico

  1. American Express striving for growth. (2016, April 22). Business Insider.Retrieved from http://www.businessinsider.com/amex-striving-for-growth-2016-4
  2. Apple abrirá su primera tienda en México este sábado. (2016). Retrieved from http://www.apple.com/mx/pr/library/2016/09/23-Apple-to-open-its-first-retail-store-in-Mexico-on-Saturday.html
  3. René, P. (2015, January 26). American Express apuesta a las alianzas. El Universal Cartera. Retrieved from http://archivo.eluniversal.com.mx/finanzas-cartera/2015/impreso/american-express-apuesta-a-las-alianzas-116570.html
  4. Martínez, T. (2015, July 27). Tener un medio de pago digital ayuda a centralizar la información. El Financiero.Retrieved from http://www.elfinanciero.com.mx/economia
  5. American Express reinventa las ‘Mensualidades sin Intereses’ en sus tarjetas de crédito. (2016, May 16). Economía Hoy.Retrieved from http://www.economiahoy.mx/empresas-eAm-mexico/noticias/7590754/05/16/American-Express-reinventa-las-Mensualidades-sin-Intereses-en-sus-tarjetas-de-credito-.html
  6. Nike company statistics. (n.d.). Statistic Brain.Retrieved from http://www.statisticbrain.com/nike-company-statistics/
  7. Nike’s revenue worldwide from 2005 to 2016 (in million U.S. dollars). (n.d.). Retrieved from https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
  8. Nike México presenta el movimiento Chilangos Sin Límites. (2016, August 8). Uno TV.Retrieved from http://www.unotv.com/noticias/portal/deportes/detalle/nike-mexico-presenta-el-movimiento-chilangos-sinlimites-901282/
  9. Ibid
  10. Rarámuris: la nueva imagen de Nike. (2016). Univision. Retrieved from http://www.univision.com/noticias/noticias-de-mexico/raramuris-la-nueva-imagen-de-nike-fotos
  11. Club America 2016 away football kit. (2016). Retrieved from http://news.nike.com/news/club-america-2016-away-kit
  12. Heisler, Y. (2016, December 22). Huge demand for Apple’s ‘boring’ iPhone 7 may lead to Apple’s highest revenue in history. Retrieved from http://bgr.com/2016/12/22/iphone-7-popularity-revenue-record/
  13. Apple abrirá su primera tienda en México este sábado. (2016). Retrieved from http://www.apple.com/mx/pr/library/2016/09/23-Apple-to-open-its-first-retail-store-in-Mexico-on-Saturday.html
  14. Bansal, V. (2016, September 24). Apple quietly acquires Hyderabad-based AI startup Tuplejump. Economic Times.Retrieved from http://economictimes.indiatimes.com/small-biz/startups/applequietly-acquires-hyderabad-based-ai-startup-tuplejump/articleshow/54490013.cms
  15. Brasileños pagan 56% más por un iPhone que en EU. (2016, July 8). Retrieved from http://www.forbes.com.mx/brasil-el-pais-donde-te-cuesta-mas-un-iphone/#gs.zyLCu9k
  16. Isaac, M., & Goel, V. (2016, May 5). Apple puts $1 billion in Didi, a rival to Uber in China. The New York Times.Retrieved from https://www.nytimes.com/2016/05/13/technology/apple-puts-1-billion-in-didi-a-rival-to-uber-in-china.html
  17. Statistics and facts about Google. (n.d.). Retrieved from https://www.statista.com/topics/1001/google/
  18. Framke, C. (2016, September 27). Today’s Google Doodle celebrates the company’s 18th birthday. Vox. Retrieved from http://www.vox.com/2016/9/27/13062184/google-18th-birthday-anniversary-doodle-why
  19. Batchelor, J. (2016, September 12). Google Launchpad Accelerator application opens for Brazil, India, Indonesia and Mexico. Retrieved from http://www.develop-online.net/news/google-launchpad-accelerator-application-opens-for-brazil-india-indonesia-and-mexico/0223983
  20. Google generó 24,000 mdp par alas empresas en México. (2016, December 12). Forbes. Retrieved from http://www.forbes.com.mx/herramientas-google-24000-mdp-empresas/#gs.mx6An38
  21. Reisinger, D. (2016, December 20). Samsung’s terrible 2016 wasn’t supposed to be this way. Retrieved from http://fortune.com/2016/12/20/samsung-2016-year-in-review/
  22. Samsung tops Mexico smartphone market with 24% share. (2015, September 2). Retrieved from https://www.telecompaper.com/news/samsung-tops-mexico-smartphone-market-with-24-share–1100348
  23. Ordaz, D. (2016, September 2). Samsung reemplazará el Galaxy Note 7 por explosión de baterías. Aristegui Noticias. Retrieved from http://aristeguinoticias.com/0209/kiosko/samsung-reemplazara-el-galaxy-note-7-en-mexico-eu-y-corea-por-explosion-de-baterias/
  24. Archer, J. (2016, December 21). Samsung launching new class of TVs – say hello to QLED.Forbes. Retrieved from http://www.forbes.com/sites/johnarcher/2016/12/21/samsung-to-launch-new-class-of-tvs-at-ces-say-hello-to-qled/#62c8ba901cbc
  25. Volkswagen’s worldwide vehicle production from 2006 to 2015 (in 1,000s). (2016). Retrieved from https://www.statista.com/statistics/272050/worldwide-vehicle-production-of-volkswagen-since-2006/
  26. Boston, W. (2017, January 9). Volkswagen sales rise in 2016 despite scandal. Retrieved from http://www.marketwatch
  27. Pollack, N. (2014, January 22). At VW’s Mexico plant, the biggest factory in North America still has room to grow. Yahoo!. Retrieved from https://www.yahoo.com/news/bp/vw-mexico-plant-biggest-car-factory-north-america-192656830.html
  28. Ewing, J. (2015, September 22). Volkswagen says 11 million cars worldwide are affected in diesel deception. The New York Times.Retrieved from https://www.nytimes.com/2015/09/23/business/international/volkswagen-diesel-car-scandal.html?_r=0
  29. Quijones, D. (2015, September 26). Volkswagen fallout hits Mexican economy. Wolf Street. Retrieved from http://wolfstreet.com/2015/09/26/volkswagen-shrapnel-hits-mexican-economy/
  30. Levi’s dispara su beneficio un 80% en los nueve primeros meses y roza los 200 millones de dólares. (2016, October 12). Retrieved from http://www.modaes.com/empresa/20161012/levis-dispara-su-beneficio-un-80-en-los-nueve-primeros-meses-y-roza-los-200-millones-de-dolares-es.html
  31. Levi’s y Google presentan chamarra inteligente. (2016, July 6). Retrieved from https://lideresmexicanos.com/innovacion/levis-y-google-presentan-chamarra-inteligente/
  32. Levi’s dispara su beneficio un 80% en los nueve primeros meses y roza los 200 millones de dólares. (2016, October 12). Retrieved from http://www.modaes.com/empresa/20161012/levis-dispara-su-beneficio-un-80-en-los-nueve-primeros-meses-y-roza-los-200-millones-de-dolares-es.html
  33. La Primera Levi’s Tailor shop de México. (2016, September 28). Compra Moda Nacional.Retrieved from http://compramodanacional.com/2016/09/la-primera-levis-tailor-shop-latinoamerica-esta-mexico/
  34. Levi’s to leave F1 Mexico Grand Prix. (2016, October 28). Compra Moda Nacional. Retrieved from http://compramodanacional.com/2016/10/levis-saldra-la-pista-del-gran-premio-mexico-f1/
  35. (2016). PayPal reports strong third quarter results.Retrieved from https://investor.paypal-corp.com/releasedetail.cfm?ReleaseID=994719
  36. Gutiérrez, Ó. (2016, February 22). PayPal cierra alianzas en México y Brasil para impulsar pagos móviles. Retrieved from https://www.cnet.com/es/noticias/paypal-alianza-america-movil-pagos-moviles/
  37. Costco seeks to increase its online sales by the hand of PayPal. (2016, August 17). Expansión. Retrieved from http://expansion.mx/empresas/2016/08/17/costco-busca-aumentar-sus-ventas-en-linea-de-la-mano-de-paypal
  38. Takahashi, H. (2014, February 24). That’s how PayPal became 6 million users in AL. Retrieved from http://www.forbes.com.mx/asi-fue-como-paypal-se-hizo-de-6-millones-de-usuarios-en-al/#gs.Q2yFQOw
  39. Statistics and facts about Sony. (n.d.). Retrieved from https://www.statista.com/topics/1917/sony/
  40. Morales, C. (2016, August 12). Éstos son los 3 nuevos smartphones que Sony trae a México. Retrieved from http://www.forbes.com.mx/estos-los-3-nuevos-smartphones-sony-trae-mexico/#gs.mx6An38
  41. Sony recicla más de 36 toneladas de tecnobasura. (2016, November 30). Retrieved from https://lideresmexicanos.com/noticias/sony-recicla-mas-de-36-toneladas-de-tecnobasura/
  42. Petski, D. (2016, January 18). ‘Blue Demon’ series based on Mexican wrestling great in works by Sony TV & Televisa. Retrieved from http://deadline.com/2016/01/blue-demon-drama-series-mexico-wrestler-sony-pictures-tv-televisa-1201685686/
  43.  (2015). Transformation with Value. Monterrey, Mexico
  44. Ibid
  45. Ibid
  46. Cómo los smartphones ayudarán a bancarizar México. (2016, August 22). El Financiero.Retrieved from http://www.elfinanciero.com.mx/tech/como-los-smartphones-ayudaran-a-bancarizar-mexico.html
  47. Ibid
  48. Buró de Entidades Financieras. (n.d.). Retrieved from http://www.condusef.gob.mx/Revista/index.php/usuario-inteligente/servicios-financieros/412-buro-de-entidades-financieras
  49. González A. R. (2015, March 1). Hay “signos de sobre endeudamiento” familiar, advierte Carstens. La Jornada.Retrieved from http://www.jornada.unam.mx/ultimas/2015/12/01/signos-de-sobre-endeudamiento-en-familias-advierte-carstens-5392.html
  50. Venta de autos en AL cerrará el 2016 con numerous negativos. (2016, November 24). El Economista.Retrieved from http://eleconomista.com.mx/industria-global/2016/11/24/venta-autos-cerrara-2016-numeros-negativos
  51. Ibid
  52. Ibid
  53. Connelly, T. (2015, September 28). Study reveals how public perception of Volkswagen changed throughout scandal. The Drum.Retrieved from http://www.thedrum.com/news/2015/09/28/study-reveals-how-public-perception-volkswagen-changed-throughout-scandal
  54. Tsuru tendrá que salir del mercado: Nissan México. (2016, June 13). El Financiero.Retrieved from http://www.elfinanciero.com.mx/empresas/nissan-alista-adios-al-tsuru-en-mexico.html
  55. Buró de Entidades Financieras. (n.d.). Retrieved from http://www.condusef.gob.mx/Revista/index.php/usuario-inteligente/servicios-financieros/412-buro-de-entidades-financieras

Brand Intimacy 2017 Report – UAE

  1. Shuey, S. (2016, May 21). Apple to expand UAE operations. Gulf News. Retrieved from http://gulfnews.com/business/sectors/technology/apple-to-expand-uae-operations-1.1832023
  2. John, I. (2016, December 29). UAE mobile connections surge to 18m. Khaleej Times. Retrieved from http://www.khaleejtimes.com/technology/uae-mobile-connections-surge-to-18m
  3. Maceda, C. (2016, December 27). UAE’s most attractive employers revealed. Gulf News. Retrieved from http://gulfnews.com/business/sectors/employment/uae-s-most-attractive-employers-revealed-1.1952157
  4. Isaac, M., & Goel, V. (2016, May 5). Apple puts $1 billion in Didi, a rival to Uber in China. The New York Times. Retrieved from https://www.nytimes.com/2016/05/13/technology/apple-puts-1-billion-in-didi-a-rival-to-uber-in-china.html
  5. Bansal, V. (2016, September 24). Apple quietly acquires Hyderabad-based AI startup Tuplejump. Economic Times. Retrieved from http://economictimes.indiatimes.com/small-biz/startups/applequietly-acquires-hyderabad-based-ai-startup-tuplejump/articleshow/54490013.cms
  6. BMW profits accelerate despite falling behind Mercedes. (2016, August 2). The National. Retrieved from http://www.thenational.ae/business/economy/bmw-profits-accelerate-despite-falling-behind-mercedes
  7. BMW launches augmented reality showrooms. (2017, January 5). Gulf News. Retrieved from http://gulfnews.com/business/sectors/automotives/bmw-launches-augmented-reality-showrooms-1.1956567
  8. BMW to use UAE aluminum to make some engines. (2016, November 16). Emirates Business. Retrieved from http://emirates-business.ae/bmw-to-use-uae-aluminium-to-make-some-engines/
  9. Albatha Holding and BMW finance UAE launch new captive auto financing in compliance with Islamic law. (n.d.). Capital Business. Retrieved from http://www.capitalbusiness.me/news/details/1028
  10. Statistics and facts about Ford. (n.d.). Statista. Retrieved from https://www.statista.com/topics/1886/ford/
  11. Ford Explorer named 2016 Middle East Car of the Year ‘Best Midsize SUV.’ (2016, April 7). Albawaba. Retrieved from http://www.albawaba.com/business/pr/ford-explorer-named-2016-middle-east-car-year-%E2%80%98best-midsize-suv%E2%80%99-826304
  12. Pluckrose, S. (2016, February 14). Ford F150 wins 7DAYS Car of The Year. 7DAYS. Retrieved from https://7days.ae/ford-f150-wins-7days-car-year/80851
  13. Sequeira, J. (2016, February 28). Ford trucks: A new force to reckon with in the GCC. ME Construction News. Retrieved from http://meconstructionnews.com/10654/ford-trucks-a-new-force-to-reckon-with-in-the-gcc
  14. Al Tayer Group donates ambulances to Emirates Red Crescent. (2016). Gulf News. Retrieved from http://gulfnews.com/news/uae/society/al-tayer-group-donates-ambulances-to-emirates-red-crescent-1.1874996
  15. Selected luxury car brands: Global sales in 2015 (in units). (n.d.). Statista. Retrieved from https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/
  16. Lexus hybrid sales grow by 180 percent in the UAE. (2016, November 21). 7DAYS. Retrieved from https://7days.ae/lexus-hybrid-sales-grow-180-per-cent-uae
  17. Qatar expected to have 912,000 cars by 2020. (2016, December 8). Thomson Reuters Zawya. Retrieved from http://www.zawya.com/mena/en/story/Qatar_expected_to_have_912000_cars_by_2020-ZAWYA20161209060936/
  18. Hanif, N. (2016, June 29). Hundreds of Toyota and Lexus cars recalled in UAE. The National. Retrieved from http://www.thenational.ae/uae/hundreds-of-toyota-and-lexus-cars-recalled-in-uae
  19. Selected luxury car brands: Global sales in 2015 (in units). (n.d.). Statista. Retrieved from https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/
  20. Audi opens world’s first Audi Sport Center in Abu Dhabi. (2016, October 27). Khaleej Times. Retrieved from http://www.khaleejtimes.com/business/auto/audi-opens-worlds-first-audi-sport-center-in-abu-dhabi
  21. Nagraj, A. (2016, November 13). Two Audi R8 supercars join Dubai police fleet. Gulf Business. Retrieved from http://gulfbusiness.com/two-audi-r8-supercars-join-dubai-police-fleet/
  22. HIA welcomes Audi fleet to shuttle passengers. (2016, November 1). Gulf Times. Retrieved from http://www.gulf-times.com/story/519563/HIA-welcomes-Audi-fleet-to-shuttle-passengers
  23. Ali and Sons to open the first Audi Sport Center in the world in Abu Dhabi. (2016, October 24). AbuDhabi. Retrieved from http://www.audi-abudhabi.com/me_partner/p_aeau000001/en/company/news.detail.news~pool~2016~10~sport.html
  24. Statistics and facts about Google. (n.d.). Statista. Retrieved from https://www.statista.com/topics/1001/google/
  25. Google launches Dubai 360-degree imagery ahead of 45th National Day. (2016, November 28). Gulf News. Retrieved from http://gulfnews.com/news/uae/society/google-launches-dubai-360-degree-imagery-ahead-of-45th-national-day-1.1936443
  26. Townsend, S. (2016, December 6). Google’s Pixel smartphone to launch in MidEast ‘within two years,’ says CEO. Arabian Industry.Retrieved from http://www.arabianindustry.com/comms/news/2016/dec/6/googles-pixel-smartphone-to-launch-in-mideast-within-two-years-says-ceo-5561972/
  27. Ghoshal, A. (2016, January 14). Google Play Books start a new chapter in 9 new countries. The Next Web. Retrieved from http://thenextweb.com/google/2016/01/14/google-play-books-starts-a-new-chapter-in-9-new-countries/#
  28. Behrmann, E., & Reiter, C. (2016, April 12). Mercedes sales climb twice as fast as BMW in first quarter. Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2016-04-12/mercedes-sales-climb-twice-as-fast-as-bmw-in-the-first-quarter
  29. Mercedes-Benz completes first automated drive on Dubai-Abu Dhabi highway. (2016). Arabian Business. Retrieved from http://www.arabianbusiness.com/mercedes-benz-completes-first-automated-drive-on-dubai-abu-dhabi-highway-652961.html
  30. Mercedes’ Mena milestone with handover of 100,000th heavy-duty lorry. (2016, September 5). The National. Retrieved from http://www.thenational.ae/business/economy/mercedes-mena-milestone-with-handover-of-100000th-heavy-duty-lorry
  31. Ellis, D. (2016, April 17). Mercedes-Benz says Middle East growth slowing. Gulf Business. Retrieved from http://gulfbusiness.com/mercedes-benz-says-middle-east-growth-slowing/
  32. Ibid
  33. DED and Louis Vuitton Moët Hennessy team up to combat counterfeiting and educate consumers. (2016, July 19). Thomson Reuters Zawya. Retrieved from https://www.zawya.com/mena/en/story/DED_and_Louis_Vuitton_Moeumlt_Hennessy_team_up_to_combat_counterfeiting_and_educate_consumers-ZAWYA20160719092128/
  34. In numbers: Bad start for luxury in 2016. (2016, April 24). AME Info. Retrieved from http://ameinfo.com/luxury-lifestyle/lifestyle/in-numbers-luxury-brands-up-for-a-bad-start-in-2016/
  35. Brand value of the leading 10 most valuable luxury brands worldwide in 2016 (in million U.S. dollars). (n.d.). Statista. Retrieved from https://www.statista.com/statistics/267948/brand-value-of-the-leading-10-most-valuable-luxury-brands-worldwide/
  36. Statistics and facts on Hilton Worldwide. (n.d.). Statista. Retrieved from https://www.statista.com/topics/1880/hilton-worldwide/
  37. Ibid
  38. Hilton ‘top hospitality company to work for in the UAE.’ (2016, March 14). Trade Arabiahttp://www.tradearabia.com/news/TTN_302808.html
  39. Caswell, M. (2017, January 10). Hilton opens first Curio property in Middle East. Business Traveller.  https://www.businesstraveller.com/business-travel/2017/01/10/hilton-opens-first-curio-property-middle-east/
  40. Hilton ‘top hospitality company to work for in the UAE.’ (2016, March 14). Trade Arabia. Retrieved from http://www.tradearabia.com/news/TTN_302808.html In numbers: Bad start for luxury in 2016. (2016, April 24). AME Info.Retrieved from http://ameinfo.com/luxury-lifestyle/lifestyle/in-numbers-luxury-brands-up-for-a-bad-start-in-2016/
  41. The world’s most valuable brands: #32 Nescafe. (2016). Forbes. Retrieved from http://www.forbes.com/companies/nescafe/
  42. Halligan, N. (2016, September 9). Slimming down: Nestlé Middle East CEO Yves Manghardt. Arabian Business. Retrieved from http://www.arabianbusiness.com/slimming-down-nestl-middle-east-ceo-yves-manghardt-645052.html
  43. Nestle sales beat estimates on Nescafe, Nespresso coffee. (2016, April 14). Gulf News. Retrieved from http://gulfnews.com/business/sectors/retail/nestle-sales-beat-estimates-on-nescafe-nespresso-coffee-1.1712146
  44. Gretler, C. (2016, April 14). Nestle sales beat estimates on coffee as competition heats up. Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2016-04-14/nestle-revenue-beats-estimates-on-nescafe-nespresso-coffee

Health & hygiene brands stay relevant during COVID

  1. (2021, August 2). Personal Hygiene Market 2021; Size, Share, Industry Trends, Growth, Opportunities and Leading Players – Imarc Group. MarketWatch www.marketwatch.com/press-release/personal-hygiene-market-2021-size-share-industry-trends-growth-opportunities-and-leading-players-imarc-group-2021-08-02?siteid=bigcharts&dist=bigcharts&tesla=y
  2. Marchessou, Sophie, and Emma Spagnuolo. (2021, July 22). Taking a Good Look at the Beauty Industry. McKinsey & Company www.mckinsey.com/industries/retail/our-insights/taking-a-good-look-at-the-beauty-industry
  3. Unilever Annual Report. (2020). Annual report and Accounts 2020 highlights https://www.unilever.com/investor-relations/annual-report-and-accounts/
  4. Unilever Trading Statements. (2021). UNILEVER TRADING STATEMENT FIRST QUARTER 2021 https://www.unilever.com/Images/ir-q1-2021-full-announcement_tcm244-561145_en.pdf

Connecting to What Matters

  1. Kemp, Simon. (2021, July 22). Half a Billion Users Joined Social in the Last Year (and Other Facts). Hootsuite blog.hootsuite.com/simon-kemp-social-media
  2. Perez, Sarah. (2021, June 28). Consumer Spending on Apps Hit Record $64.9B in First Half of 2021, but Install Growth Slowed to 1.7%. TechCrunch techcrunch.com/2021/06/28/consumer-spending-on-apps-hit-record-64-9b-in-first-half-of-2021-but-install-growth-slowed-to-1-7
  3. Perez, Sarah. (2021, June 28). Consumer Spending on Apps Hit Record $64.9B in First Half of 2021, but Install Growth Slowed to 1.7%. TechCrunch techcrunch.com/2021/06/28/consumer-spending-on-apps-hit-record-64-9b-in-first-half-of-2021-but-install-growth-slowed-to-1-7

Facilitating Communication & Interaction During the Pandemic

  1. Goovaerts, Diana. (2021, August 19). Cisco Posts Double-Digit Profit Growth despite Supply Chain Issues. FierceTelecom www.fiercetelecom.com/financial/cisco-posts-double-digit-profit-growth-despite-supply-chain-issues
  2. Sherman, Alex, and Graham, Megan. (2021, August 9). Verizon and AT&T Plan Post-Pandemic 5G Marketing Blitz, Even as Consumer Use Cases Remain Unclear. CNBC www.cnbc.com/2021/08/07/verizon-att-try-to-convince-americans-they-need-5g-now.html
  3. Takahashi, Dean. (2021, July 15). CTA: 5G Smartphones Will SHIP 106M in 2021 as U.S. Tech Sales Hit $487b. VentureBeat venturebeat.com/2021/07/15/cta-5g-smartphones-will-grow-to-106m-shipped-as-u-s-tech-sales-hit-487b-in-2021
  4. Byford, Sam. (2021, July 29). Samsung Boosts Profits and Pledges to ‘Mainstream’ Foldables. The Verge www.theverge.com/2021/7/28/22599306/samsung-q2-2021-earnings-component-shortage-foldables

The Financial Services Standstill

  1. Platerink Kosonen, Suvi, et al. (2020, November 16). Banks Outlook 2021: The Delayed Impact of Covid-19 Will Make Itself Felt. ING Think think.ing.com/articles/bank-outlook-2021-delayed-impact-of-the-pandemic
  2. ReportLinker. (2021, June 22). Credit Card Global Market REPORT 2021: COVID-19 Impact and Recovery to 2030. GlobeNewswire News Room www.globenewswire.com/news-release/2021/06/22/2250867/0/en/Credit-Card-Global-Market-Report-2021-COVID-19-Impact-and-Recovery-To-2030.html
  3. Young, Kenley. (2021, August 25). How Credit Card Issuers Are Responding to Covid-19. NerdWallet www.nerdwallet.com/article/credit-cards/covid-19-how-credit-card-issuers-are-responding

The Booming Business of Fast Food

  1. Russ, Hilary. (2021, April 30). U.S. Fast-Food Chains Cash IN, SEIZE Market Share during Pandemic. Thomson Reuters www.reuters.com/business/retail-consumer/us-fast-food-chains-cash-seize-market-share-during-pandemic-2021-04-30

The Growing Emotional Bonds Between Consumers and Beverage Brands

  1. (2021, Jul 21). Coca-Cola Reports Strong Results in Second QUARTER; Updates Full Year Guidance. Yahoo! www.yahoo.com/now/coca-cola-reports-strong-results-105500137.html
  2. Lindenberger, Hudson. (2021, June 17). Alcohol Consumption in the Us in Saw Its Most Significant Volume Gain in Almost Two Decades. Forbes Magazine www.forbes.com/sites/hudsonlindenberger/2021/06/16/alcohol-consumption-in-the-united-states-saw-its-most-significant-volume-gain-in-almost-two-decades-in-2020/?sh=2a7dc4fb724d

Driving Ultimate Brand Relationships

  1. Ewing, Jack. (2020, May 13) The Pandemic Will Permanently Change the Auto Industry. The New York Times www.nytimes.com/2020/05/13/business/auto-industry-pandemic.html
  2. Wayland, Michael. (2021, May 4). Chip Shortage Expected to COST Auto Industry $110 Billion in Revenue in 2021. CNBC www.cnbc.com/2021/05/14/chip-shortage-expected-to-cost-auto-industry-110-billion-in-2021.html

Finding Comfort During the Pandemic

  1. Balu, Nivedita. (2021, June 9). Campbell Soup Lowers Annual Profit Forecast as Costs Rise. Thomson Reuters www.reuters.com/business/campbell-soup-quarterly-profit-falls-5-2021-06-09/
  2. PYMNTS.com. (2021, April 29). Hershey on a Roll as Sales Hit $2.3 Billion. PYMNTS.com www.pymnts.com/earnings/2021/hershey-quarterly-sales-beat-analyst-estimates/
  3. Weir, Kirsten. (2021, July 1). The Extra Weight of Covid-19. American Psychological Association www.apa.org/monitor/2021/07/extra-weight-covid

Fun & Games

  1. Warren, Tom. (2021, April 27). Microsoft Reports Strong Windows, Xbox, and Cloud Growth for Q3 2021. The Verge www.theverge.com/2021/4/27/22406254/microsoft-q3-2021-earnings-revenue-xbox-cloud-services-surface-gaming
  2. Sun, Leo. (2021, August 12). Where Will Nintendo Be in 5 Years? The Motley Fool www.fool.com/investing/2021/08/12/where-will-nintendo-be-in-5-years/
  3. Sherman, Alex. (2021, July 6). The Honeymoon Is over for Streaming Services: Here’s Where the Major Players Stand CNBC www.cnbc.com/2021/07/05/streaming-services-compared-revenue-arpu-for-netflix-disney-more.html
  4. Paris, Martine. (2021, April 20). People Are Canceling Video Streaming Subscriptions at Record Rates Ahead of NETFLIX EARNINGS. Fortune fortune.com/2021/04/19/netflix-earnings-subscriber-numbers-profit-first-quarter-q1-nflx/
  5. Paris, Martine. (2021, April 20). People Are Canceling Video Streaming Subscriptions at Record Rates Ahead of NETFLIX EARNINGS. Fortune fortune.com/2021/04/19/netflix-earnings-subscriber-numbers-profit-first-quarter-q1-nflx/

The Growing Dominance of Retail

  1. Repko, Melissa. (2021, June 9). National Retail Federation Boosts Its Annual Forecast, Expects ‘FASTEST Growth That We’ve Seen in This Country SINCE 1984’. CNBC www.cnbc.com/2021/06/09/retail-sales-to-rise-10point5percent-13point5percent-to-more-than-4point44-trillion-nrf-says.html
  2. Loeb, Walter. (2021, May 28). Costco’s Growth Is Still Ahead as Sales and EARNINGS Continue to Soar. Forbes Magazine www.forbes.com/sites/walterloeb/2021/05/28/costcos-growth-is-still-ahead–sales-and-earnings-continue-to-soar/?sh=36b3e088771d

Whirlpool: Leading the Pack

  1. Liu, S. (2018, November 9). Home Appliance Industry – Statistics & Facts. Retrieved from https://www.statista.com/topics/1068/home-appliances/

Chick-fil-A: Climbing the Brand Intimacy Rankings

  1. Ravenberg, C. (2019, June 25). Inside Chick-fil-A’s Rise to 3rd-Largest Restaurant Brand. Retrieved from https://www.nrn.com/top-200-restaurants/inside-chick-fil-s-rise-3rd-largest-restaurant-brand
  2. Del Valle, G. (2019, May 29). Chick-fil-A’s Many Controversies, Explained. Retrieved from https://www.vox.com/the-goods/2019/5/29/18644354/chick-fil-a-anti-gay-donations-homophobia-dan-cathy
  3. Ravenberg, C. (2019, June 25). Inside Chick-fil-A’s Rise to 3rd-Largest Restaurant Brand. Retrieved from https://www.nrn.com/top-200-restaurants/inside-chick-fil-s-rise-3rd-largest-restaurant-brand/gallery?slide=5

Dimensioning the Dominance of Amazon

  1. Clement, J. (2019, July 12). Amazon Prime Day – Statistic & Facts from Statista. Retrieved from https://www.statista.com/topics/5385/amazon-prime-day/

Pin It to Win It

  1. Neiger, C. (2019, March 25). Pinterest IPO: 4 Key Points From the Company’s Financials. Retrieved from https://www.fool.com/investing/2019/03/25/pinterest-ipo-4-key-points-from-the-companys-finan.aspx
  2. Lyons, E. (2018, July 10). Understanding Pinterest: A social media ‘outsider’ or marketing gem? Retrieved from https://www.marketingweek.com/2018/07/10/pinterest-outsider-marketing-gem/
  3. Cooper, P. (2019, February 27). 23 Pinterest Statistics That Matter to Marketers in 2019. Retrieved from https://blog.hootsuite.com/pinterest-statistics-for-business/

American Express Does It Best

  1. Geary, L. (n.d.). Introducing our collab with Amex to promote women-owned businesses in NYC (and a new map to find them!). Retrieved from https://women.nyc/news_feed/introducing-our-partnership-with-amex-to-promote-women-owned-businesses-in-nyc/

4 Essential Findings for Financial Services Brands

  1. Gallup Poll on Millennials and Their Banking Habits. (2018, April 6). Retrieved from https://www.csbs.org/gallup-poll-millennials-and-their-banking-habits
  2. Hartman, S. (2016, October 31). 2016 U.S. Consumer Payment Study. Retrieved from https://www.tsys.com/news-innovation/resource-center/Research/research-paper-2016-us-consumer-payment-study.html

The Intimacy of Athletics in the Apparel Industry

  1. Cheng, A. (2018, February 9). The Athleisure Trend Isn’t Taking A Rest. Retrieved from https://www.forbes.com/sites/andriacheng/2018/02/09/here-are-some-more-signs-athleisure-trend-still-has-legs/#5350586933cb
  2. Ozanian, M. (2016, October 24). The Forbes Fab 40: The World’s Most Valuable Sports Brands. Retrieved from https://www.forbes.com/pictures/mlm45jemm/1-nike/#4eeaedc314e4
  3. Forecast of Nike’s global market share in athletic footwear from 2011 to 2024. (n.d.). Retrieved from https://www.statista.com/statistics/216821/forecast-for-nikes-global-market-share-in-athletic-footwear-until-2017/
  4. Ozanian, M. (2016, October 24). The Forbes Fab 40: The World’s Most Valuable Sports Brands. Retrieved from https://www.forbes.com/pictures/mlm45jemm/1-nike/#4eeaedc314e4

Can Hospitality Brands Find a More Intimate Future?

  1. Watanabe, N. (2016, May 16). The decline of customer loyalty—and what the travel industry can do about it. Retrieved from https://www.visioncritical.com/decline-customer-loyalty-travel-industry/
  2. Ibid

Apps & Social Platforms Have an Intimacy Problem: Part II

  1. Nicas, J. (2018, April 06). Facebook to Require Verified Identities for Future Political Ads. Retrieved from https://www.nytimes.com/2018/04/06/business/facebook-verification-ads.html

Apps & Social Platforms Have an Intimacy Problem: Part I

  1. Sydow, L., & Cheney, S. (2018, January 17). 2017 Retrospective: A Monumental Year for the App Economy. Retrieved from https://www.appannie.com/en/insights/market-data/app-annie-2017-retrospective/?utm_source=google&utm_campaign=amer-sem-201701-app-annie-intelligence-us&utm_medium=cpc&utm_content=signup-app-revenue&sfdcid=7016F000001IWVW&utm_term= apps revenue&gclid=EAIaIQobChMI88eO_6CD2gIVXEsNCh123Qh3EAAYASABEgKAE_D_BwE
  2. U.S. population with a social media profile from 2008 to 2017. (n.d.). Retrieved from https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
  3. Number of worldwide social network users 2010-2021 (in billions). (n.d.). Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
  4. Cohen, D. (2017, March 22). How Much Time Will the Average Person Spend on Social Media During Their Life? (Infographic). Retrieved from http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/
  5. 2018 Edelman Trust Barometer. (n.d.). Retrieved from https://www.edelman.com/trust-barometer
  6. Ibid
  7. Edwards-Levy, A. (2018, April 02). Facebook Users Don’t Trust The Site With Their Data, A New Poll Finds. Retrieved from https://www.huffingtonpost.com/entry/facebook-users-dont-trust-the-site-with-their-data-a-new-poll-finds_us_5ac28de3e4b00fa46f854a85
  8. Morrison, K. (2017, April 21). Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report). Retrieved from http://www.adweek.com/digital/social-media-advertising-spend-was-up-60-year-over-year-in-q1-report/
  9. In-App Advertising Spend to Triple, Reach $201 Billion by 2021. (2017, August 9). Retrieved from https://www.appannie.com/en/insights/market-data/app-advertising-spend-2021/
  10. Freier, A. (2017, June 01). 81% of mobile users dislike app pop-up advertising. Retrieved from http://www.mobyaffiliates.com/blog/81-of-mobile-users-dislike-app-pop-up-advertising/

Charting Jeep’s Roadmap to Greater Brand Intimacy

  1. Boudette, N. E. (2018, January 03). Car Sales End a 7-Year Upswing, With More Challenges Ahead. Retrieved from https://www.nytimes.com/2018/01/03/business/auto-sales.html
  2. The Jeep Brand: The Story of the Legend. (n.d.). Retrieved from https://www.jeep.com/history.html
  3. Gillies, T. (2017, May 28). Drivers are holding on to their cars longer than ever. Here’s why that’s both good and bad. Retrieved from https://www.cnbc.com/2017/05/28/car-owners-are-holding-their-vehicles-for-longer-which-is-both-good-and-bad.html
  4. King, M. (2017, May 24). Want A Piece Of The 18 Trillion Dollar Female Economy? Start With Gender Bias. Retrieved from https://www.forbes.com/sites/michelleking/2017/05/24/want-a-piece-of-the-18-trillion-dollar-female-economy-start-with-gender-bias/#2b227e576123
  5. Men vs. Women: The Gender Divide of Car Buying. (2017, September 29). Retrieved from https://www.cjponyparts.com/resources/men-vs-women-car-buying
  6. Ibid.

  1. Number of smartphone users worldwide from 2014 to 2020 (in billions). Retrieved from https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
  2. Smith, A. (2017, January 12). Record shares of Americans now own smartphones, have home broadband. Retrieved from http://www.pewresearch.org/fact-tank/2017/01/12/evolution-of-technology/
  3. Percentage of all global web pages served to mobile phones from 2009 to 2017. Retrieved from https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/
  4. Wigginton, C. 2017 Telecommunications Industry Outlook | Deloitte US. Retrieved from https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/telecommunications-industry-outlook.html

A Lot Of Likes, But Not Much Love

  1. Chaffey, D. (2017, April 17). Global Social Media Statistics Summary 2017. Retrieved from http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
  2. Ibid.
  3. Ibid.
  4. Waterman, S. (2016, October 21). People don’t trust social media networks, use them anyway. Retrieved from https://www.cyberscoop.com/social-media-cybersecurity-trust-survey-craig-newmark/
  5. Ibid.

Beauty and the Brands

  1. Miziolek, J. (2012, March 14). How Dove Reinvented Its Brand for Men. Retrieved from https://www.fastcompany.com/1824772/how-dove-reinvented-its-brand-men
  2. Unilever. (2016). Unilever Annual Report and Accounts 2016. Rotterdam, The Netherlands.
  3. Deep Dive: The Booming Global Male Grooming Market. (n.d.). Retrieved from https://www.fungglobalretailtech.com/research/deep-dive-global-male-grooming-market/
  4. Faull, J. (2017, February 28). How P&G Harnessed AI to Create ‘First of Its Kind’ Olay Skin Advisor. Retrieved from http://www.thedrum.com/news/2017/02/28/how-pg-harnessed-ai-create-first-its-kind-olay-skin-advisor

Chipotle: The Brand Intimacy Enigma

  1. McDonald’s Plans to Reduce Ownership of Chipotle Mexican Grill. (2006, April 27). Retrieved from https://web.archive.org/web/20110707114056/http://www.allbusiness.com/retail-trade/miscellaneous-retail/4440581-1.html
  2. Chipotle Mexican Grill, Inc. Announces Fourth Quarter and Full Year 2015 Results; CDC Investigation Over; Chipotle Welcomes Customers Back to Restaurants. (2016, February 2). Retrieved from http://www.businesswire.com/news/home/20160202006613/en/
  3. Whitehead, S. A. Brand resurrection? Chipotle might just pull it off. (2017, July 26). Retrieved from https://www.fastcasual.com/articles/brand-resurrection-chipotle-might-just-pull-it-off/

Ben & Jerry’s Secret Ingredient for Brand Intimacy

  1. Ben & Jerry’s Homemade, Inc. (n.d.). Retrieved from http://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/ben-jerrys-homemade-inc
  2. Statistics Brain. (2016, September 05). Ben and Jerry’s Ice Cream Statistics. Retrieved from http://www.statisticbrain.com/ben-and-jerrys-ice-cream-statistics/
  3. How We Do Business | Ben & Jerry’s. (n.d.). Retrieved from http://www.benjerry.com/values/how-we-do-business#ingredients
  4. Nichols, J. M. (2017, May 25). Ben & Jerry’s Bans Same-Flavored Scoops until Australia Passes Marriage Equality. Retrieved from http://www.huffingtonpost.com/entry/ben-and-jerrys-australia-marriage-equality_us_5926ed5be4b062f96a34806f
  5. Issues We Care About | Ben & Jerry’s. (n.d.). Retrieved from http://www.benjerry.com/values/issues-we-care-about
  6. O’Brien, A. M. (2016, June 07). What Makes Ben & Jerry’s So Good at Social? Retrieved from https://www.clickz.com/what-makes-ben-jerrys-so-good-at-social/101187/

Decoding the Intimacy of Theme Parks

  1. IAAPA Global Theme and Amusement Park Outlook 2015-2019 (Rep.). (2015). Retrieved June 1, 2017, from IAAPA website: http://www.iaapa.org/docs/default-source/2016-AAE-Education/iaapa-global-theme-and-amusement-park-outlook-2015-2019.pdf?sfvrsn=0
  2. Glueck, J. (2016, July 21). Millennials Are Spending More Time at an Unexpected Location: Theme Parks. Retrieved June 01, 2017, from https://medium.com/foursquare-direct/millennials-are-spending-more-time-at-an-unexpected-location-theme-parks-b30d2fb727e5
  3. Ibid.
  4. Levine, A. (2017, March 8). Marvel Heroes Finally Land at Disney Theme Parks. Retrieved June 01, 2017, from https://www.usatoday.com/story/travel/experience/america/theme-parks/2017/03/08/marvel-superheroes-disney-parks-guardians-galaxy-mission-breakout/98870354/
  5. Loughrey, C. (2017, February 01). Disney wants to make theme park rides controlled by your emotions. Retrieved June 01, 2017, from http://www.independent.co.uk/arts-entertainment/films/news/disney-theme-parks-rides-disneyland-controlled-by-emotions-patent-a7556646.html
  6. Munarriz, R. (2016, November 05). Is Disney World’s Top Rival About to Make MagicBands Obsolete? Retrieved June 01, 2017, from https://www.fool.com/investing/2016/11/05/is-disney-worlds-top-rival-about-to-make-magicband.aspx
  7. Young, H. (2016, May 04). A Close Look at Disney’s Customer Journey-And How Your Lifecycle Marketing Can Be Better. Retrieved June 01, 2017, from https://medium.com/marketing-cloudcast/a-close-look-at-disneys-customer-journey-and-how-your-lifecycle-marketing-can-be-better-5eb4414f4038

Retail Therapy

  1. Bryan Pearson, “7 Under-The-Radar Retail Trends For 2017,” Forbes, December 28, 2016, https://www.forbes.com/sites/bryanpearson/2016/12/28/7-under-the-radar-retail-trends-for-2017/ #6994f7cc5972
  2. “Amazon Accounts for 43% of US Online Retail Sales,” Business Insider, February 3, 2017, http://www.businessinsider.com/amazon-accounts-for-43-of-us-online-retail-sales-2017-2
  3. Jason Ankeny, “7 Trends That Will Disrupt and Define Retail in 2017,” Retail DIVE, January 10, 2017, http://www.retaildive.com/news/7-trends-that-will-disrupt-and-define-retailin- 2017/433542/
  4. Devin Leonard, “Will Amazon Kill FedEx?” Bloomberg, August 31, 2016, https:// www.bloomberg.com/features/2016-amazon-delivery/
  5. Todd Spangler, “Amazon: Prime Members’ Digital Media Usage More Than Doubled in 2016,” Variety, February 2, 2017, http://variety.com/2017/digital/news/amazon-prime-members-digitalmedia- usage-2016-1201976818/
  6. Todd Bishop, “Jeff Bezos: Amazon’s Goal Is to Make It ‘Irresponsible’ to Not Be a Prime Member,” GeekWire, May 17, 2016, http://www.geekwire.com/2016/annual-meeting-jeff-bezostouts-amazons-3-pillars-prime-aws-marketplace/
  7. Devin Leonard, “Will Amazon Kill FedEx?” Bloomberg, August 31, 2016, https:// www.bloomberg.com/features/2016-amazon-delivery/
  8. Todd Bishop, “The Year in Amazon: How the Tech Giant Redefined Itself in 2016, and Where It’s Headed Next,” GeekWire, December 27, 2016, http://www.geekwire.com/2016/yearamazon-tech-giant-redefined-2016-headed-next/
  9. Corinne Ruff, “The Retail Winners and Losers of 2016,” Retail DIVE, December 22, 2016, http://www.retaildive.com/news/the-retail-winners-and-losers-of-2016/432794/
  10. Hayley Peterson, “Retailers Are Closing Thousands of Stores—But There Could Be a Bigger Problem Hiding in the Distance,” Business Insider, April 13, 2017, http://www.businessinsider.com/closing-stores-wont-prevent-retail-collapse-2017-4
  11. Ibid.
  12. Corinne Ruff, “The Retail Winners and Losers of 2016,” Retail DIVE, December 22, 2016, http://www.retaildive.com/news/the-retail-winners-and-losers-of-2016/432794/
  13. John Maxwell and Dr. John Sviokla, “2016 Retail and Consumer Products Trends: Five Trends Could Alter Trajectories for Decades,” PwC, 2016, https://www.strategyand.pwc.com/ trends/2016-retail-and-consumer-products-trends

Shifting Gears In The Most Intimate Industry

  1. David Shepardson, “U.S. Auto Recalls Hit Record High 53.2 Million in 2016,” Reuters, March 10, 2017, http://www.reuters.com/article/us-usa-autos-recall-idUSKBN16H27A.
  2. Michelle Drew, Steve Schmith, Candan Erenguc, Bharath Gangula, “2014 Global Automotive Consumer Study,” Auto Newshttps://www.autonews.com/assets/PDF/CA92618116.PDF.
  3. “How Much More Can Ride-Sharing Services Grow in the US?” eMarketer, May 17, 2016,  https://www.emarketer.com/Article/How-Much-More-Ride-Sharing-Services-Grow-US/1013963.
  4. Michelle Drew, Steve Schmith, Candan Erenguc, Bharath Gangula, “2014 Global Automotive Consumer Study,” Auto Newshttps://www.autonews.com/assets/PDF/CA92618116.PDF.
  5. Ibid.
  6. Mary M. Chapman and Bill Vlasic, “Volvo Makes a Comeback, With a Detour Through China,” The New York Times, January 12, 2016, https://www.nytimes.com/2016/01/13/business/volvo-makes-a-comeback-with-a-detour-through-china.html?_r=0.
  7. Max Chafkin, “Uber’s First Self-Driving Fleet Arrives in Pittsburgh This Month,” Bloomberg, August 18, 2016, https://www.bloomberg.com/news/features/2016-08-18/uber-s-first-self-driving-fleet-arrives-in-pittsburgh-this-month-is06r7on.
  8. Jonathan Schultz, “Carmakers Form Partnerships With Niche Brands to Stand Out,” The New York Times, March 10, 2016, https://www.nytimes.com/2016/03/11/automobiles/carmakers-form-partnerships-with-niche-brands-to-stand-out.html.

Personal Finance Is Getting More Personal

  1. Kate Ashford, “1 in 4 Americans Have PTSD-Like Symptoms From Financial Stress,” Forbes, April 22, 2016, https://www.forbes.com/sites/kateashford/2016/04/22/financial-stress/
  2. Bryan Yurcan, “What Do Millennials Want from Banks? Everything. Nothing. Whatever.” American Banker, March 16, 2016, https://www.americanbanker.com/news/what-do-millennials-want-from-banks-everything-nothing-whatever
  3. Derek Corcoran, “2016 Millenial Banking Trends,” April 25, 2016, Avoka (blog), from https://www.americanbanker.com/news/what-do-millennials-want-from-banks-everything-nothing-whatever
  4. Derek Corcoran, “2016 Millenial Banking Trends,” April 25, 2016, Avoka (blog), from http://www.avoka.com/blog/2016-millennial-banking-trends
  5. Ryan Mac, “PayPal Displays Continued Payment and Revenue Growth to Close Out 2016,” Forbes, January 26, 2017, https://www.forbes.com/sites/ryanmac/2017/01/26/paypal-displays-continued-payment-and-revenue-growth-to-close-out-2016/

Women & Brand Intimacy (2017)

  1. Brennan, B. (2015, January 21). Top 10 Things Everyone Should Know About Women Consumers. Forbes. Retrieved from https://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-things-everyone-should-know-about-women-consumers/#468301056a8b
  2. eMarketer. (2015, December 21).U.S. Retail Sales to Near $5 Trillion in 2016. Retrieved from https://www.emarketer.com/Article/US-Retail-Sales-Near-5-Trillion-2016/1013368
  3. KPMG. (2016, July 14). Chemical suppliers keep pace with global personal care markets. Retrieved from https://home.kpmg.com/xx/en/home/insights/2016/07/chemical-suppliers-keep-pace-global-personal-care-markets.html
  4. Deloitte. (2016). 2017 Consumer Products Industry Outlook. Retrieved from https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html
  5. Greenwood, S., Perrin, A., & Duggan, M. (2016, November 11). Social Media Update 2016. Retrieved from http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  6. Coffee, P. (2014, June 26). STUDY: Advertisers Don’t Understand Women. AdWeek. Retrieved from http://www.adweek.com/agencyspy/study-advertisers-dont-understand-women/68869

It’s Showtime for Media & Entertainment Brands

  1. Bothun, D., & Vollmer, C.A.H. (n.d.). 2016 entertainment & media industry trends, PwC. Retrieved February 6, 2017 from http://www.strategyand.pwc.com/trends/2016-entertainment-media-industry-trends
  2. 2016, February 16. How video-on-demand has grown in the past few years, eMarketer. Retrieved February 6, 2017 from https://www.emarketer.com/Article/How-Video-on-Demand-Has-Grown-Past-Few-Years/1013591
  3. 2016, March 11. How network TV figured out binge-watching. Fortune. Retrieved February 8, 2017 from http://fortune.com/2016/03/11/netflix-changing-game-network-tv/
  4. Shavit, N. (2016, June 28). America’s Netflix addiction: binge-watching is on a rise, while active user counts decline. Jumpshot. Retrieved February 9, 2017 from https://www.jumpshot.com/americas-netflix-addiction-binge-watching-rise-active-user-counts-decline/
  5. Webber, T., & Swanson, E. (2016, April 18). Americans may be happy with their friends and finances, but the federal government is making them see red. U.S. News & World Report. Retrieved February 9, 2017from https://www.usnews.com/news/politics/articles/2016-04-18/poll-americans-angry-with-federal-government-happy-at-home
  6. Chozick, A., & Thee-Brenan, M. (2016, July 14). Poll finds voters in both parties unhappy with their candidates. The New York Times, p. A15. Retrieved February 9, 2017 from https://www.nytimes.com/2016/07/15/us/politics/hillary-clinton-donald-trump-poll.html
  7. Schoen, D.E. (2016, May 26). Clinton vs. Trump makes many Americans unhappy. Here’s what voters really want in 2016. Fox News. Retrieved February 9, 2017 from http://www.foxnews.com/opinion/2016/05/26/clinton-vs-trump-makes-many-americans-unhappy-heres-what-voters-really-want-in-2016.html
  8. Hibberd. J. (2008, November 18). Unhappy people watch more TV: study. Reuters. Retrieved February 9, 2017 from http://www.reuters.com/article/us-misery-idUSTRE4AH2WA20081118
  9. Lubin, G. (2016, December 30). Data reveals the 20 most popular TV shows of 2016. Business Insider. Retrieved February 7, 2017 from http://www.businessinsider.com/most-popular-tv-shows-2016-12
  10. Baidawi, A. (2016, April 1). Star Wars, Marvel, Pixar: Why Disney bought them all. INTHEBLACK. RetrievedFebruary 9, 2017from https://intheblack.com/articles/2016/04/01/star-wars-marvel-pixar-why-disney-bought-them-all
  11. Huddleston Jr., T. (2016, December 19). ‘Rogue One’ officially makes Disney Hollywood’s first $7 billion studio. Fortune. Retrieved February 9, 2017 from http://fortune.com/2016/12/19/disney-7-billion-box-office/
  12. Guerrasio, J. (2016, December 29). The 10 highest-grossing movies of 2016, ranked. Business Insider. Retrieved February 9, 2017 from http://www.businessinsider.com/highest-grossing-movies-of-2016-ranked-2016-12
  13. Alexander, J. (2017, February 7). Disney’s Star Wars theme park to open in 2019, Avatar’s this summer (correction). Polygon. Retrieved February 7, 2017 from http://www.polygon.com/2017/2/7/14541824/disney-star-wars-land-avatar-world
  14. Shavit, N. (2016, June 28). America’s Netflix addiction: binge-watching is on a rise, while active user counts decline. Jumpshot. Retrieved February 9, 2017 from https://www.jumpshot.com/americas-netflix-addiction-binge-watching-rise-active-user-counts-decline/
  15. n.d. Number of Netflix streaming subscribers worldwide from 3rd quarter 2011 to 4th quarter 2016 (in millions). Statista. Retrieved February 7, 2017 from https://www.statista.com/statistics/250934/quarterly-number-of-netflix-streaming-subscribers-worldwide/
  16. Egan, M. (2015, July 16). Netflix is up over 500% in 5 years. CNN Money. Retrieved February 7, 2017 from http://money.cnn.com/2015/07/16/investing/netflix-stock-surge/
  17. Spangler, T. (2016, March 3). Netflix caused 50% of U.S. TV viewing drop in 2015 (study). Variety. Retrieved February 7, 2017 from http://variety.com/2016/digital/news/netflix-tv-ratings-decline-2015-1201721672/
  18. Levine-Weinberg, A. (2016, January 10). Netflix, Inc. completes its global expansion (with 1 big asterisk). The Motley Fool. Retrieved February 7, 2017 from https://www.fool.com/investing/general/2016/01/10/netflix-inc-completes-its-global-expansion-with-on.aspx
  19. Masters, K. (2016, September 14). The Netflix backlash: why Hollywood fears a content monopoly. The Hollywood Reporter. Retrieved February 7, 2017 from http://www.hollywoodreporter.com/features/netflix-backlash-why-hollywood-fears-928428
  20. Barrett, B. (2016, March 27). Netflix’s grand, daring, maybe crazy plan to conquer the world. Wired. Retrieved February 9, 2017 from https://www.wired.com/2016/03/netflixs-grand-maybe-crazy-plan-conquer-world/
  21. Alba, D. (2016, November 30). Rejoice! You can download Netflix shows now for an offline binge fix. Wired. Retrieved February 7, 2017 from https://www.wired.com/2016/11/netflix-offline-viewing/
  22. Perez, S. (2016, December 5). Netflix becomes the top grossing iPhone app for the first time. TechCrunch. Retrieved February 7, 2017 from https://techcrunch.com/2016/12/05/netflix-becomes-the-top-grossing-iphone-app-for-the-first-time/
  23. Siegal, J. (2017, January 10). The most popular Netflix, Amazon and Hulu shows of 2016. BGR. Retrieved February 9, 2017 from http://bgr.com/2017/01/10/most-popular-streaming-shows-2016/

Apparel Brands and Brand Intimacy

  1. Banjo, S. (2016, September 20). Amazon Eats the Department Store. Retrieved January 26, 2017, from https://www.bloomberg.com/gadfly/articles/2016-09-20/amazon-clothing-sales-could-soon-top-macy-s
  2. Monllos, K. (2015, September 7). Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics. Retrieved January 26, 2017, from http://www.adweek.com/brand-marketing/why-fashionable-millennials-are-flocking-online-brands-wardrobe-basics-166732/
  3. Brannigan, M. (2016, November 23). Must Read: Madewell Continues to Outpace J.Crew, U.S. Online Holiday Sales to Exceed $100 Billion. Retrieved January 26, 2017, from http://fashionista.com/2016/11/jcrew-third-quarter-earnings
  4. Gustafson, K., & Schoen, J. W. (2017, January 05). Is your Sears or Macy’s closing? Here’s a look at the stores that will go dark. Retrieved January 27, 2017, from http://www.cnbc.com/2017/01/04/is-your-sears-or-macys-closing-heres-a-look-at-the-stores-that-will-go-dark.html

Comparing the Apple Watch Launch to Other Apple Launches

  1. Miller, Chance. “Apple Watch sales hit 5.1M during Q4 2015, pushing smartwatches ahead of Swiss watch for first time.” 9to5Mac. 18 Feb. 2016. Web. 7 Mar. 2016. http://9to5mac.com/2016/02/18/smartwatch-sales-outpace-swiss-watch-sales/
  2. “The Worldwide Wearables Market Leaps 126.9% in the Fourth Quarter and 171.6% in 2015, According to IDC.” IDC. 23 Feb. 2016. Web. 7 Mar. 2016. http://www.idc.com/getdoc.jsp?containerId=prUS41037416 400
  3. Tibken, Shara. “How well is the Apple Watch selling? Tim Cook remains mum.” CNET. 27 Apr. 2015. Web. 7 Mar. 2016 http://www.cnet.com/news/how-well-did-the-apple-watch-sell-tim-cook-remains-mum/
  4. King, Hope. “Apple Watch had a disappointing holiday quarter.” CNN Money. 24 Feb. 2016. Web. 7 Mar. 2016 http://money.cnn.com/2016/02/24/technology/apple-watch-sales/index.html
  5. “The Worldwide Wearables Market Leaps 126.9% in the Fourth Quarter and 171.6% in 2015, According to IDC.” IDC. 23 Feb. 2016. Web. 7 Mar. 2016. http://www.idc.com/getdoc.jsp?containerId=prUS41037416
  6.  Olson, Parmy. “Apple Watch: Analysts Expect Mediocre Sales.” Forbes. 10 Mar. 2015. Web. 7 Mar. 2016 http://www.forbes.com/sites/parmyolson/2015/03/10/apple-watch-analysts-expect-mediocre-sales/#1d709c419c08
  7. “Apple Debuts at the Number Two Spot as the Worldwide Wearables Market Grows 223.2% in 2Q15, Says IDC.” IDC. 27 Aug. 2015. Web. 7 Mar. 2016. http://www.idc.com/getdoc.jsp?containerId=prUS25872215
  8. “Worldwide Wearables Market Soars in the Third Quarter as Chinese Vendors Challenge the Market Leaders, According to IDC.” IDC. 3 Dec. 2015. Web. 7 Mar. 2016. http://www.idc.com/getdoc.jsp?containerId=prUS40674715
  9. “iPhone, iPad and iPod sales from 1st quarter 2006 to 1st quarter 2016 (in million units).” Statistahttp://www.statista.com/statistics/253725/iphone-ipad-and-ipod-sales-comparison/
  10. Bohn, Dieter. “Early Apple Watch sales beat the original iPhone and iPad, but no firm numbers yet.” The Verge. 21 Jul. 2015. Web. 7 Mar. 2016. http://www.theverge.com/2015/7/21/9010781/apple-watch-sales-numbers-apple-quarterly-earnings
  11. “Apple Debuts at the Number Two Spot as the Worldwide Wearables Market Grows 223.2% in 2Q15, Says IDC.” IDC. 27 Aug. 2015. Web. 7 Mar. 2016. http://www.idc.com/getdoc.jsp?containerId=prUS25872215
  12. “Worldwide Wearables Market Soars in the Third Quarter as Chinese Vendors Challenge the Market Leaders, According to IDC.” IDC. 3 Dec. 2015. Web. 7 Mar. 2016. http://www.idc.com/getdoc.jsp?containerId=prUS40674715
  13. “iPhone, iPad and iPod sales from 1st quarter 2006 to 1st quarter 2016 (in million units).” StatistaWeb. 7 Mar. 2016 http://www.statista.com/statistics/253725/iphone-ipad-and-ipod-sales-comparison
  14. Desarnauts, Bernard. “Dissatisfaction Learnings: First insights into unsatisfied Apple Watch owners.” Medium. 30 Nov. 2015. Web. 7 Mar. 2016. https://medium.com/wristly-thoughts/dissatisfaction-learnings-48c26d564bc1#.njy2u5gob
  15.   “Apple Watch Study: Part 1: An Entirely New Kind of Intimate.” MBLMhttp://mblm.com/library/an-entirely-new-kind-of-intimate
  16. “Apple Watch Study: Part 3: The Six-Month Itch.” MBLMhttp://mblm.com/library/the-six-month-itch
  17. Desarnauts, Bernard. “Dissatisfaction Learnings: First insights into unsatisfied Apple Watch owners.” Medium. 30 Nov. 2015. Web. 7 Mar. 2016. https://medium.com/wristly-thoughts/dissatisfaction-learnings-48c26d564bc1#.njy2u5gob
  18. “Apple Watch Study: Part 3: The Six-Month Itch.” MBLMhttp://mblm.com/library/the-six-month-itch/
  19. Desarnauts, Bernard. “Dissatisfaction Learnings: First insights into unsatisfied Apple Watch owners.” Medium. 30 Nov. 2015. Web. 7 Mar. 2016. https://medium.com/wristly-thoughts/dissatisfaction-learnings-48c26d564bc1#.njy2u5gob
  20. Desarnauts, Bernard. “First large scale Apple Watch customer satisfaction study.” Medium. 19 Jul. 2015. Web. 7 Mar. 2016. https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-12-35463dc919b2#.ilgzfaf67
  21. “Benchmarks By Company.” ACSIhttp://www.theacsi.org/index.php?option=com_content&view=article&id=149&catid=&Itemid=214&c=Apple&i=Personal+Computers
  22. Elmer-DeWitt, Philip. “iPhone scores 79% in customer satisfaction survey; RIM trails at 54%.” Fortune. 1 Apr. 2008. Web. 7 Mar. 2016. http://fortune.com/2008/04/01/iphone-scores-79-in-customer-satisfaction-survey-rim-trails-at-54/
  23. “ChangeWave Research: Consumer Apple iPhone Trends.” ChangeWave Research. 10 Aug. 2007. Web. 7 Mar. 2016. http://www.changewave.com/assets/alliance/reports/iphone_20070810/iphone_20070810.pdf

Women and Brand Intimacy

  1. “Top 10 Things Everyone Should Know About Women Consumers,” Forbes, 21 Jan. 2015. http://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-things-everyone-should-know-about-women-consumers/#340f5e3c2897
  2. “Top 10 Trusted Brands: What Brands to Male and Female Consumers Trust the Most?” Nielsen, 31 Aug. 2015.
  3. “Decoding the Fem

Amazon Wins the Battle for Customer Intimacy

  1. “Reinventing Retail: What Businesses Need to Know for 2015.” Walker Sands Communications. Web. 18 Nov 2015 http://www.walkersands.com/pdf/2015-future-of-retail.pdf
  2. “Financial Statements for Amazon.com, Inc.” Bloomberg Business. Web. 18 Sept. 2015. http://www.bloomberg.com/research/stocks/financials/financials.asp?ticker=AMZN
  3. Kelleher, Kevin. “Amazon’s Secret Weapon is Making Money Like Crazy.” Time. 23 Oct 2015. http://time.com/4084897/amazon-amzn-aws/

Why Travel & Leisure Brands Are The Least Intimate

  1. “Supplier or OTA? How U.S. Online Travelers Decide Where to Shop and Book.” Phocuswright. Sep 2015. Web. http://www.phocuswright.com/Free-Travel-Research/How-US-Online-Travelers-Decide-Where-To-Shop-And-Book#.Vij8PhCrRBw
  2. “Travel Consumer 2015, Engaging the empowered holidaymaker” Deloitte. Web. 2015. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-travel-consumer-2015.pdf
  3. Del Rosso, Laura. “Marketing: Referrals are a must for travel agents.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Pass-it-on-Referrals-are-a-must-for-travel-agents
  4. “Supplier or OTA? How U.S. Online Travelers Decide Where to Shop and Book.” Phocuswright. Sep 2015. Web. http://www.phocuswright.com/Free-Travel-Research/How-US-Online-Travelers-Decide-Where-To-Shop-And-Book#.Vij8PhCrRBw
  5. Chipkin, Harvey. “Review sites guide travelers, especially affluent ones.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Making-a-choice-Review-sites-guide-travelers-especially-affluent-ones
  6. Tunney, Donna. “Trip Lengths: The year of the quick getaway.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/The-year-of-the-quick-getaway-yet-some-agents-beg-to-differ
  7. Del Rosso, Laura. “Marketing: Referrals are a must for travel agents.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Pass-it-on-Referrals-are-a-must-for-travel-agents
  8. Barro, Josh. “The Fadeout of the Mileage Run.” The New York Times. 12 Sept 2014. Web. http://www.nytimes.com/2014/09/14/upshot/the-fadeout-of-the-mileage-run.html
  9. Chipkin, Harvey. “Sharing economy: Awareness soars.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Sharing-economy-awareness-soars-young-usage-up
  10. Bowen, Brent D. and Headley, Dean E., “Airline Quality Rating 2015.” Embry-Riddle Aeronautical University. 13 Apr 2015. Web. <http://globe.erau.edu/wp-content/uploads/Airline-Quality-Rating-2015.pdf
  11. Leff, Gary. “Simple Truth: There are Too Many Hotel Brands, and We’ll Keep Getting More.” View From the Wing. 15 Apr 2015. Web. http://viewfromthewing.boardingarea.com/2015/04/15/simple-truth-there-are-too-many-hotel-brands-and-well-keep-getting-more/

Big Brains. Bad Brands: The Marketing Wasteland of B2B Financial Services Brands

  1. McKinsey, Business Branding: Bringing Strategy to Life, March 2013
  2. Hoovers.com.
  3. McKinsey, “How B2B Companies Talk Past Their Customers,” Oct. 2013
  4. Martin, Roger, “The First Question to Ask of Any Strategy,” Harvard Business Review, May 5, 2015.
  5. McKinsey, “How B2B companies Talk Past Their Customers,” Oct. 2013
  6. Financial Times, FT Fund Image, Q1 2013

Attention All Marketers: Mind The Gap!

  1. Se Selinger, David, “Big Data: Getting Ready for the 2013 Big Bang,” Forbes, 15 Jan 2013. Web: 8 Dec 2014, http://www.forbes.com/sites/ciocentral/2013/01/15/big-data-get-ready-for-the-2013-big-bang/.
  2. H Adler, Emily, “Here’s Why ‘The Internet Of Things’ Will Be Huge, And Drive Tremendous Value for People and Businesses,” Business Insider, 7 Dec 2013. Web: 8 Dec 2014, ; http://www.businessinsider.com/growth-in-the-internet-of-things-2013-10; Iansiti, Marco and R. Lakhanai, Karim, “Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business,” Harvard Business Journal, Nov 2014 . Web: 8 Dec, 2014, https://hbr.org/2014/11/digital-ubiquity-how-connections-sensors-and-data-are-revolutionizing-business.
  3. Srivastava, Anshul, “2 Billion Smartphone Users By 2015: 83% of Internet Usage from Mobile [Study], DazeInfo.com, 23 Jan 2014. Web: 8 Dec 2014,http://www.dazeinfo.com/2014/01/23/smartphone-users-growth-mobile-internet-2014-2017/.
  4. “State of the American Consumer: Insights for Business Leaders,” GALLUP 2014.
  5. The Brand Intimacy Study 2014, Web: 8 Dec 2014,http://mblm.com/brandintimacy/static/download/MBLM_BrandIntimacy_2014_L.pdf.
  6. H Adler, Emily, “Here’s Why ‘The Internet Of Things’ Will Be Huge, And Drive Tremendous Value for People and Businesses,” Business Insider, 7 De

Who’s Won Hearts and Minds As Well As Wallets This #BlackFriday

  1. Banjo, Shelly. “Black Friday Fades as Weekend Retail Sales Sink.” OnlineWSJ, November 30, 2014. Accessed December 2, 2014.http://online.wsj.com/articles/holiday-weekend-retail-sales-sink-11-1417376714.

The Brand-Intimate Future

  1. “What Is ‘Haptic Feedback’?,” MobileBurn, 2013.http://www.mobileburn.com/definition.jsp?term=haptic+feedback
  2. Dublon, G. and Paradiso, J.A., “Extra Sensory Perception,” Scientific American, July 2014. Web: 1 Aug. 2014. http://www.scientificamerican.com/article/how-a-sensor-filled-world-will-change-human-consciousness/.
  3. Ibid.
  4. Ibid.
  5. Ibid.
  6. Geirland, J., “Go With the Flow,” Wired, Issue 4.09, Sept. 1996. Web: http://archive.wired.com/wired/archive/4.09/czik.html 403.
  7. “Introduction to Google Glass,” The Guardian, 2 June 2014.http://www.theguardian.com/guardian-masterclasses/introduction-to-google-glass-michael-rosenblum-digital-course.
  8. “Watch,” Apple, 2014. https://www.apple.com/watch/overview/.
  9. Zuckerberg, M., Posts, Facebook, 25 March, 2014. Web:https://www.facebook.com/zuck/posts/10101319050523971.

Driving at the Top: How Lexus Builds Intimate Brand Relationships

  1. Dhanak, K. (2017, December 28). Steady fundamentals drive growth of GCC auto industry despite some pressure. Retrieved from https://www.khaleejtimes.com/business/auto/steady-fundamentals-drive-growth-of-gcc-auto-industry-despite-some-pressure
  2. D’Mello, S. (2017, December 28). LOOK-AHEAD 2018: GCC auto sector driven to beat all odds. Retrieved from https://www.khaleejtimes.com/business/auto/look-ahead-2018-gcc-auto-sector-driven-to-beat-all-odds
  3. Auto Middle East. (2017, October 10). How Lexus went from boring to bold. Retrieved from http://automiddleeast.com/2017/10/10/headline/lexus-went-boring-bold
  4. LexusAE. (2017, November 21). Lexus Press Conference at 2017 Dubai International Motor Show. Retrieved from https://www.youtube.com/watch?v=2aN66BViKkI
  5. Thomas, A. S. (2016, August 16). Building Brand Allegiance: Christopher Buxton, Managing Director, Lexus UAE. Retrieved from https://www.entrepreneur.com/article/280845
  6. Dubai Chronicle. (2017, September 24). A signature Lexus LX 570 debuts in UAE. Retrieved from http://www.dubaichronicle.com/2017/09/24/a-signature-lexus-lx-570-debuts-in-uae/
  7. Bambridge, J. (2017, July 12). Lexus hybrid sales in the UAE grow by 225% in H1 2017. Retrieved from http://www.constructionweekonline.com/article-45356-lexus-hybrid-sales-in-the-uae-grow-by-225-in-h1-2017/
  8. Yap, C. (2017, December 19). Every Toyota/Lexus model to be ‘electrified’ by 2025. Retrieved from  http://www.motortrader.com.my/news/every-toyotalexus-model-to-be-electrified-by-2025/

Consumer Trends

  1. NielsenIQ. (2022, January 25). Navigating 2022: 5 Lifestyle Changes That May Linger Until 2023. NielsenIQ. https://nielseniq.com/global/en/insights/analysis/2022/navigating-2022-5-lifestyle-changes-that-may-linger-until-2023/
  2. CNBC. (2023, June 2). Consumers more likely to cut back on restaurant visits than trade down. https://www.cnbc.com/2023/06/02/consumers-more-likely-to-cut-back-on-restaurant-visits-than-trade-down.html
  3. EY. (n.d.). Insights into a more consumer-centric food system. https://www.ey.com/en_us/consumer-products-retail/insights-into-a-more-consumer-centric-food-system
  4. Statista. (n.d.). Apparel – United States. https://www.statista.com/outlook/cmo/apparel/united-states
  5. Statista. (n.d.). U.S. expenditure on cosmetics, perfume, and bath preparation. https://www.statista.com/statistics/304996/us-expenditure-on-cosmetics-perfume-and-bath-preparation/
  6. Statista. (n.d.). Most used personal care product by category in the U.S. https://www.statista.com/forecasts/997129/most-used-personal-care-product-by-category-in-the-us
  7. Statista. (n.d.). U.S. consumer spending on personal care services. https://www.statista.com/statistics/1052519/us-consumer-spending-personal-care-services/
  8. Nielsen. (2023). Women’s sports viewership on the rise. https://www.nielsen.com/insights/2023/womens-sports-viewership-on-the-rise/
  9. Nielsen. (2022). Live sports are headed to streaming services and audiences are ready. https://www.nielsen.com/insights/2022/live-sports-are-headed-to-streaming-services-and-audiences-are-ready/
  10. McKinsey & Company. (n.d.). The beauty market in 2023: A special state of fashion report. https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report
  11. Marketing Dive. (n.d.). Alcohol purchasing and marketing to Gen Z in 2023. https://www.marketingdive.com/news/alcohol-purchasing-marketing-gen-z-2023/649546/
  12. Overproof. (2022, November 10). Alcohol trends 2023. https://overproof.com/2022/11/10/alcohol-trends-2023/
  13. Statista. (n.d.). Household appliances – United States. https://www.statista.com/outlook/cmo/household-appliances/united-states
  14. JPMorgan Chase. (n.d.). Inflation & cost of living. https://www.jpmorgan.com/insights/research/inflation-cost-of-living
  15. JPMorgan Chase. (n.d.). Luxury market. https://www.jpmorgan.com/insights/global-research/retail/luxury-market#:~:text=During%20the%20current%20cost-of,from%20J.P.%20Morgan%20Research%20show.
  16. Statista. (n.d.). Luxury goods – Worldwide. https://www.statista.com/outlook/cmo/luxury-goods/worldwide
  17. Bureau of Transportation Statistics. (n.d.). Full year 2022 U.S. airline traffic data. https://www.bts.gov/newsroom/full-year-2022-us-airline-traffic-data
  18. Statista. (n.d.). Subscription-based video streaming services usage in the USA. https://www.statista.com/statistics/318778/subscription-based-video-streaming-services-usage-usa/
  19. Statista. (n.d.). ESPN+ subscriber in the U.S. https://www.statista.com/statistics/1054451/espn-plus-subscriber-us/
  20. Statista. (n.d.). Quarterly number of Netflix streaming subscribers in the U.S. https://www.statista.com/statistics/250937/quarterly-number-of-netflix-streaming-subscribers-in-the-us/#:~:text=Netflix%20reported%2077.3%20million%20paid,quarter%20of%20the%20previous%20year.
  21. Forbes. (n.d.). Streaming statistics. https://www.forbes.com/home-improvement/internet/streaming-stats/
  22. Nielsen. (2023). Streaming grabs a record 38.7% of total TV usage in July with acquired titles outpacing new originals. https://www.nielsen.com/insights/2023/streaming-grabs-a-record-38-7-of-total-tv-usage-in-july-with-acquired-titles-outpacing-new-originals/
  23. Deloitte. (n.d.). Global mobile consumer trends. https://www.deloitte.com/global/en/Industries/tmt/perspectives/gx-global-mobile-consumer-trends.html
  24. Tech Report. (n.d.). App revenue statistics. https://techreport.com/statistics/app-revenue-statistics/
  25. ZIPDO. (n.d.). Theme park industry. https://zipdo.co/statistics/theme-park-industry/
  26. eTurboNews. (n.d.). Americans return to hotels in 2023 as business travel recovers. https://eturbonews.com/americans-return-to-hotels-in-2023-as-business-travel-recovers/
  27. JPMorgan Chase Institute. (n.d.). Dynamics demographics US household crypto asset cryptocurrency use. https://www.jpmorganchase.com/institute/research/financial-markets/dynamics-demographics-us-household-crypto-asset-cryptocurrency-use#:~:text=Finding%20One%3A%20Most%20crypto%20users,percent%20as%20of%20June%202022.
  28. Morning Consult. (n.d.). Financial services trends. https://pro.morningconsult.com/trackers/financial-services-trends
  29. Smart State Transportation Initiative. (2020, October 26). Changes in travel behavior show need for a nimble approach to planning. https://ssti.us/2020/10/26/changes-in-travel-behavior-show-need-for-nimble-approach-to-planning/
  30. EY. (n.d.). Data-driven strategy to create consumer experience. https://www.ey.com/en_us/consumer-products-retail/consumer-experience-journey/data-driven-strategy-to-create-consumer-experience
  31. Brandwatch. (n.d.). Understanding consumer shopping behavior. https://www.brandwatch.com/blog/understanding-consumer-shopping-behavior/
  32. MRI Simmons. (n.d.). How consumers are adapting to the evolving retail landscape. https://learn.mrisimmons.com/hubfs/MRI-Simmons/Website%20downloads/How%20Consumers%20Are%20Adapting%20to%20the%20Evolving%20Retail%20Landscape%20%20-%20MRI-Simmons%20Report.pdf
  33. FreightWaves. (n.d.). Retail sector grapples with shifting consumer behavior. https://www.freightwaves.com/news/retail-sector-grapples-with-shifting-consumer-behavior
  34. Exploding Topics. (n.d.). Number of gamers. https://explodingtopics.com/blog/number-of-gamers
  35. Statista. (n.d.). Average daily time playing games and using the computer in the U.S. by age. https://www.statista.com/statistics/502149/average-daily-time-playing-games-and-using-computer-us-by-age/

Mobile Payment Apps Head-to-Head

  1. Moeser, Michael. “2016 Trend: #2 Mobile P2P Is the Killer App for Real-Time Payments.” Javelin. Javelin, 21 Jan. 2016. Web. 24 Mar. 2016. https://www.javelinstrategy.com/blog/2016-trend-2-mobile-p2p-killer-app-real-time-payments
  2. “How Many Smartphone Users Are Officially Addicted?” EMarketer. EMarketer, 31 July 2015. Web. 24 Mar. 2016. http://www.emarketer.com/Article/How-Many-Smartphone-Users-Officially-Addicted/1012800
  3. “Millennials Outnumber Baby Boomers and Are Far More Diverse.” United States Census Bureau. United States Census Bureau, 25 June 2015. Web. 24 Mar. 2016. https://www.census.gov/newsroom/press-releases/2015/cb15-113.html
  4. “Value of Mobile Peer to Peer Payments in The United States in 2013 and 2014 and Forecast Thereof till 2018 (in U.S. Billion Dollars).” Statista. Statista, n.d. Web. 24 Mar. 2016. http://www.statista.com/statistics/468619/value-of-mobile-p2p-payments-usa/
  5. “FinTech – United States.” Statista. Statista, n.d. Web. 24 Mar. 2016. https://www.statista.com/outlook/295/109/fintech/united-states
  6. Borison, Rebecca. “PayPal’s Venmo Could Soon Be a Big Moneymaker.” TheStreet. TheStreet, 18 Nov. 2015. Web. 24 Mar. 2016. http://www.thestreet.com/story/13370690/2/paypal-s-venmo-could-soon-be-a-big-moneymaker.html
  7. Yeung, Ken. “Square Cash Publicly Launches to Help You Send Money to Your Friends.” The Next Web. The Next Web, 16 Oct. 2013. Web. 24 Mar. 2016. http://thenextweb.com/insider/2013/10/16/square-cash-launches-public-can-send-money-friends-email/#gref
  8. Wagner, Kurt, and Peter Kafka. “Snapchat Thinks It Will Generate at Least $300 Million in Revenue This Year.” Recode. Recode, 07 Mar. 2016. Web. 24 Mar. 2016. https://www.recode.net/2016/3/7/11586752/snapchat-thinks-it-will-generate-at-least-300-million-in-revenue-this

Meal Kit Brands Head-to-Head

  1. “No Time to Cook? Maybe a Cyber Chef Can Help,” Inc.com, 17 October 2014.http://www.inc.com/associated-press/no-time-to-cook-maybe-a-cyber-sous-chef-can-help.html
  2. “Blue Apron confirms $2 billion valuation in latest funding round,” MarketWatch, 9 June 2015 http://www.marketwatch.com/story/blue-apron-confirms-2-billion-valuation-in-latest-funding-round-2015-06-09-151033327
  3. Elizabeth Royte, “One-Third of Food Is Lost or Wasted: What Can Be Done,” National Geographic, 13 October 2014.http://news.nationalgeographic.com/news/2014/10/141013-food-waste-national-security-environment-science-ngfood/