LAB
Decoding emotional science and revealing how to build better bonds between brands and their users
We publish the largest study of brands based on emotion.
The Next Generation
of Brand Intimacy
MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.
Brand Intimacy Book
Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.
Theory and Resources
Explore some of the core thinking around Brand Intimacy from the impact of emotion on decision-making and how intimacy manifests to how we’ve applied these insights into our model and measures.
Latest Articles
New perspectives on how we connect with brands in different environments
Why Luxury Brands Struggle to Build Strong Emotional Connections