LAB
Decoding emotional science and revealing how to build better bonds between brands and their users
We publish the largest study of brands based on emotion.
![A silhouette of a man with an arrow pointing in his direction, representing thought leadership.](https://mblm.com/wp-content/uploads/2023/04/lablanding_brandintimacystudy-1024x563.jpg)
The Next Generation
of Brand Intimacy
MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.
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Brand Intimacy Book
Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.
![An illustration of a head with a magnifying glass, showcasing brand intimacy and thought leadership in the lab.](https://mblm.com/wp-content/uploads/2023/06/lablanding_theory-1024x563.jpg)
Theory and Resources
Explore some of the core thinking around Brand Intimacy from the impact of emotion on decision-making and how intimacy manifests to how we’ve applied these insights into our model and measures.
Latest Articles
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It’s like CPR for Your ROI
![Sensational scoops on sad splits. Read all about it](https://mblm.com/wp-content/uploads/2023/10/staying-clear-of-brand-indifference-featured.jpg)
Steer clear of brand indifference by reviewing our latest article, pointing out some painful brand failures and tips to keep the love coming.