Decoding emotional science and revealing how to build better bonds between brands and their users

We publish the largest study of brands based on emotion.

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The Next Generation
of Brand Intimacy

MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

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Brand Intimacy Book

Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.

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Theory and Resources

Explore some of the core thinking around Brand Intimacy from the impact of emotion on decision-making and how intimacy manifests to how we’ve applied these insights into our model and measures.

Latest Articles

Brand Intimacy Dimensioned Across Three Ecosystems: Our Bodies, Our Smartphones, and Our Homes

New perspectives on how we connect with brands in different environments

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Why Luxury Brands Struggle to Build Strong Emotional Connections