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Lab is dedicated to decoding emotional science and revealing how to build better bonds between brands and their users.

As the Brand Intimacy authority, we publish the largest annual study of brands based on emotion. Examine the top performers across 15 industries to learn how to build ultimate brand relationships.

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The largest study of brands based on emotion

MBLM’s Brand Intimacy Study explores the emotional bonds people have with brands they use and love. Insights from 6,200 consumers across three countries revealed valuable findings and trends for nearly 400 brands. Explore our reports, rankings, events, articles and resources to see how you can prioritize emotional science to improve your brand.

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Brand Intimacy Book

Built for the modern marketer

Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.

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Brand Famous Figures

MBLM ranks top intimate celebrity brands in the U.S.: entertainers, athletes, politicians and spiritual leaders, who drive trends, beliefs and culture. Explore our findings and discover which famous figure has the strongest emotional connections.

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Latest Articles

Technology Brands and COVID-19

Seizing the moment

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Why Social? Why Now? 

How apps & social platforms are building emotional bonds during these uncertain times

How can you build a more intimate brand?

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