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Lab is dedicated to decoding emotional science and revealing how to build better bonds between brands and their users.

As the Brand Intimacy authority, we publish the largest annual study of brands based on emotion. Examine the top performers across 15 industries to learn how to build ultimate brand relationships.

An updated study on how COVID is affecting the world’s leading brands

MBLM’s new Brand Intimacy COVID Study explores how the emotional connections between users and their favorite brands has shifted, how behaviors have changed, and what new patterns are emerging. Insights from 3,000 consumers revealed valuable trends, insights, and findings on 100 brands. Explore our reports, rankings, industry pages, articles, and resources to see how bonds are being made as the pandemic continues.

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Brand Intimacy Book

Built for the modern marketer

Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.

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Brand Famous Figures

MBLM ranks top intimate celebrity brands in the U.S.: entertainers, athletes, politicians and spiritual leaders, who drive trends, beliefs and culture. Explore our findings and discover which famous figure has the strongest emotional connections.

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Latest Articles

Technology Brands and COVID-19

Seizing the moment

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Why Social? Why Now? 

How apps & social platforms are building emotional bonds during these uncertain times

How can you build a more intimate brand?

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