Decoding emotional science and revealing how to build better bonds between brands and their users

We publish the largest study of brands based on emotion.

The Next Generation
of Brand Intimacy

MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

Brand Intimacy Book

Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.

Theory and Resources

Explore some of the core thinking around Brand Intimacy from the impact of emotion on decision-making and how intimacy manifests to how we’ve applied these insights into our model and measures.

Latest Articles

Brand Intimacy Dimensioned Across Three Ecosystems: Our Bodies, Our Smartphones, and Our Homes

New perspectives on how we connect with brands in different environments

Why Luxury Brands Struggle to Build Strong Emotional Connections

Brand Intimacy in Practice

We work closely with clients to create brands that connect, engage and endure.

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