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Lab

Lab is dedicated to decoding emotional science and revealing how to build better bonds between brands and their users.

As the Brand Intimacy authority, we publish the largest annual study of brands based on emotion. Examine the top performers across 15 industries to learn how to build ultimate brand relationships.

The Next Generation
of Brand Intimacy

MBLM’s Brand Intimacy 2022 Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers. Our new approach provides richer and more dynamic inputs, resulting in more brands, more industries, more data, and more insights into how people connect and feel about their favorite brands.

Explore the Study
Brand Intimacy Book

Built for the modern marketer

Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.

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Brand Famous Figures

MBLM ranks top intimate celebrity brands in the U.S.: entertainers, athletes, politicians and spiritual leaders, who drive trends, beliefs and culture. Explore our findings and discover which famous figure has the strongest emotional connections.

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Latest Articles

Hospitality & Theme Park Brands Today

Deconstructing Today’s Associations with Hotels, Theme Parks, and Cruise Brands

Ahead of the Curve

How Apple’s Products and Services Consistently Help Build Emotional Connections

How can you build a more intimate brand?

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