Lab is dedicated to decoding emotional science and revealing how to build better bonds between brands and their users.
As the Brand Intimacy authority, we publish the largest annual study of brands based on emotion. Examine the top performers across 15 industries to learn how to build ultimate brand relationships.
MBLM’s Brand Intimacy Study explores the emotional bonds people have with brands they use and love. Insights from 6,200 consumers across three countries revealed valuable findings and trends for nearly 400 brands. Explore our reports, rankings, events, articles and resources to see how you can prioritize emotional science to improve your brand.Explore the Study