Rebranding a Healthcare Leader for Greater Simplicity

Practice management software made easy

  • Simplified and aligned multiple acquisitions and sub-brands in new brand architecture
  • Created a visual identity and bold graphic system
  • Designed and developed a complex website that is conversion-optimized

Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. With rapid industry consolidation, Therapy Brands acquired and merged several brands. However, it needed a stronger parent brand and better linkage to demonstrate its breadth of services, distinguish itself from competitors, and align employees around a unified brand.


MarCom Awards
Gold, 2022: Medical Website

Davey Awards
Gold, 2022: Health & Health Services for Websites

Davey Awards
Silver, 2022: Brand Identity for Design & Print

Upon completing a comprehensive audit of 16 subsidiary product websites, we created user interface solutions to incorporate legacy products. We designed and developed a content-managed website that is conversion optimized to the detail page level. This included complex site navigation that enabled a portfolio-level view and ready access to specific products. We consulted with accessibility specialists to build a site that aims to those using assistive devices. A key project objective was to establish a positive, uplifting experience for customers of all kinds as they explored the site.

comparison before and after the brand and sub-brands creating a modern, modular, easy-to-use system

The MBLM team created a modern, modular, easy-to-use site that communicated Therapy Brands offerings while engaging audiences with relevant insights and content. The result was a clean and welcoming website with improved navigation and simplicity in representing the product portfolio.

The website launched with measurable success:

  • More New Visitors: +150%
  • Reduced Bounce Rate by 65%
  • Conversion Rate: 4X more
  • Increased Qualified Leads: 10X more
Different examples of the design system applied in printed banners and corporate folders
Examples of the design system applied in custom merchandise
A wall with 3 examples of the design system applied in vertical banners
A large vertical banner showing how the design system could be represented
Example of a printed folded brochure

Related Work