Industries
Industry findings provide unique insights into the performance of brands within a specific category and overall category trends. Discover how each brand ranks, how competitors stack up, and what archetypes matter most.
Apparel
Consumer Goods
Health & Hygiene
Sports Leagues
Beauty & Personal Care
Beverages
Appliances
Luxury
Travel
Media & Entertainment
Tech & Telecom
Hospitality & Theme
Crypto
Financial Services
Fast Food
Apps & Social
Automotive
Retail
Gaming
Industry Rankings
Media & entertainment continues to be the most intimate industry, improving its Brand Intimacy Quotient score since our 2021 study. Notable new entrants, gaming, crypto, and sports leagues, all rank among the top 10 industries.
Industry Findings
1
Deeper Relationships
Brand performance has increased 19 percent since before the pandemic, highlighting that people are connecting with brands more deeply.
2
Rising Indulgence
The indulgence archetype, which centers on moments of gratification and pampering, has increased in strength by 12 percent since our 2021 study.
3
Crypto
New entry crypto rises to the eighth position, outranking financial services as well as other leading industries like fast food, beverages, and apps & social platforms.