Retail
Retail secures second place in this year’s study, climbing from third. eBay leads the category and ranks fourth overall, followed by Amazon in second and Walmart in third.
Shelf Space Becomes Screen Time: Can Retail Still Command Emotional Bonds in a Digital-First World?
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With an average Brand Intimacy Quotient of 32.5, the sector is well above the cross-industry average. Despite persistent inflation, retail brands continue to succeed with omnichannel experiences and analytics-driven personalized customer interactions.
Archetypes & Stages
Fulfillment is the dominant archetype. Compared to other industries, retail ranks third in the percentage of users in sharing, the first stage of Brand Intimacy.
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Billions of data points. 475 brands. 15 years of research.
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