#19 Compagnie Financière Richemont SA

Ranked nineteenth, Compagnie Financière Richemont SA’s family of brands has an average Quotient Score of 32.5. Its strongest archetype is indulgence. An average of 23% of consumers who use Compagnie Financière Richemont SA brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

In comparing Compagnie Financière Richemont SA with LVMH, we see a mixed performance. Richemont’s family of brands is stronger in the archetypes of enhancement, ritual, and nostalgia, while LVMH’s brands lead in fulfillment, identity, and indulgence. Compagnie Financière Richemont SA also performs better across all three Brand Intimacy stages.