General Motors Company is driving innovation in iconic automotive brands
With Chevrolet, Cadillac, GMC, and Buick, GM leads with a diverse portfolio that blends performance, design, and a commitment to the future of mobility.
Performance
The sixteenth-ranked brand family, General Motors Company has a Brand Intimacy Quotient of 27.3. Its top archetype is nostalgia, though its performances in enhancement, ritual, and indulgence have all risen since our previous study, when it ranked fourteenth.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
General Motors Company continues to trail Stellantis N.V. as in our previous study. However, General Motors outperforms Stellantis in fulfillment and ritual. Stellantis’s specialized dealerships may give it an advantage over General Motors’s multibrand dealerships, and its portfolio of gas-powered trucks may be resonating amid fluctuating EV policies.