#14 General Motors Company


Ranked in fourteenth place, General Motors Company’s brand family has an average Quotient Score of 36.3.  Its strongest archetype is fulfillment. An average of 17% of consumers who use General Motors Company’s portfolio of brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing General Motors Company and Stellantis N.V., we see that Stellantis has the edge. It leads across all Brand Intimacy archetypes and stages except for fusing, the most advanced stage of Brand Intimacy, in which General Motors has the lead. 

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