Johnson & Johnson is delivering trusted health and wellness worldwide
From Tylenol and Neutrogena to Aveeno and Band-Aid, J&J’s brands are part of everyday care, providing trusted health, skincare, and wellness solutions for families everywhere.
Performance
Slipping five places to rank seventeen, Johnson & Johnson has a Family Quotient Score of 29.8. Its top archetype by far is enhancement. It has seen a decline in scores for all stages of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Despite having had a tiny edge in the previous study, Johnson & Johnson has slipped behind Unilever by eight ranks in our brand family rankings this year. While Johnson & Johnson has better resonance scores for sentiment, Unilever strongly outperforms on engagement. Johnson & Johnson performs better than Unilever in the enhancement archetype, while Unilever outperforms in the fulfillment archetype. Unilever’s diverse portfolio in food, beverages, personal care, and beauty may be a strong factor in building more emotional connections with its consumers.