Johnson & Johnson is delivering trusted health and wellness worldwide
From Tylenol and Neutrogena to Aveeno and Band-Aid, J&J’s brands are part of everyday care, providing trusted health, skincare, and wellness solutions for families everywhere.
Performance
Ranking twelfth among the brand families, Johnson & Johnson has a Brand Intimacy Quotient of 28.8. Its top archetypes are fulfillment and ritual, and it outperforms all the other brand families in ritual.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Johnson & Johnson has overtaken Unilever PLC. It trailed by one position in our previous study but now outperforms by eight ranks. Johnson & Johnson leads in fulfilment, enhancement, and ritual, while Unilever has the highest percentage of users in the sharing and bonding stages. Amid economic uncertainty and a renewed focus on health, Johnson & Johnson’s health-care brands may be contributing to its credibility and essential nature compared to Unilever’s more discretionary offerings.