Marriott International, Inc. is leading hospitality across every stay and style
With Ritz-Carlton, W Hotels, Sheraton, and Westin, Marriott’s portfolio brings trusted service and diverse experiences to travelers worldwide.
Performance
Ranked twenty-fifth, Marriott International, Inc., is the last brand family in our study, dropping one place from its previous ranking. Its top-performing archetype is indulgence, and it ranks third in our study for indulgence, following Yum! Brands, Inc. and Nestlé S.A.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Marriott International, Inc., ranks at the bottom of the brand families, while The Walt Disney Company remains near the top. Marriott, however, outperforms in four archetypes—fulfillment, enhancement, ritual, and indulgence. The Walt Disney Company has a higher percentage of users at the sharing and bonding stages of Brand Intimacy.