#8 Meta Platforms, Inc.


The eighth-ranked brand family, Meta Platforms, Inc., has an average Quotient Score of 40.3. Its strongest archetype is enhancement. An average of 24% of consumers who use Meta Platforms’ portfolio of brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing Meta Platforms, Inc. and Alphabet Inc., we see a mixed performance. Meta is stronger in the archetypes of nostalgia and indulgence, while Alphabet’s family of brands is superior in fulfillment, enhancement, and ritual. Alphabet is also stronger in sharing, the first stage of Brand Intimacy. Meta, however, scores higher in fusing, the ultimate stage of intimacy. 

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