Microsoft Corporation is empowering people and organizations everywhere

Ranked second, Microsoft Corporation has risen from its sixth place in the previous study, with a Brand Intimacy Quotient of 39.3. It demonstrates strong performance across its top two archetypes, enhancement and fulfillment.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Microsoft Corporation overtakes tech rival Apple Inc. in this year’s rankings. Microsoft’s performance reflects strength across personal and business computing, continuous software innovation, and an expanding service ecosystem.