#12 PepsiCo, Inc.


Ranked in twelfth place, PepsiCo, Inc.’s brand family has an average Quotient Score of 37.1. Its strongest archetype is nostalgia. An average of 23% of consumers who use PepsiCo, Inc.’s portfolio of brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing PepsiCo, Inc. and Unilever PLC, we see a mixed performance. PepsiCo, Inc. is stronger in the archetypes of fulfillment, nostalgia, and indulgence. Unilever, Inc. leads in identity, enhancement, and ritual. PepsiCo performs slightly better in the sharing stage of Brand Intimacy, while Unilever leads in bonding.

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