PepsiCo, Inc. is delivering flavor and energy to consumers worldwide
PepsiCo combines global snack leadership with beverage innovation, bringing Pepsi, Gatorade, Lay’s, and Quaker to billions of consumers daily.
Performance
Ranked twenty-first, PepsiCo, Inc., has fallen from its previous twelfth position. Its top-performing archetypes are indulgence and ritual, followed closely by fulfillment and enhancement.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
PepsiCo, Inc. and Unilever PLC are in a tight race, with the latter leading by a single spot. Unilever’s continued edge reflects its diversified global portfolio, strong brand marketing, and efficient supply chain management. PepsiCo ranks slightly higher in fulfillment and enhancement, while Unilever outperforms in identity, ritual, nostalgia, and indulgence. In the stages of Brand Intimacy, PepsiCo performs stronger in fusing, whereas Unilever ranks higher in sharing and bonding.