#17 Shiseido Company, Limited


Ranked in seventeenth place, Shiseido Company, Limited’s family of brands, has an average Quotient Score of 33.7. Its strongest archetype is fulfillment. An average of 29% of consumers who use Shiseido Company Limited’s portfolio of brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing Shiseido Company, Ltd. and The Estée Lauder Companies Inc., we see that Shiseido’s brand family performs slightly stronger in all archetypes except indulgence, where The Estée Lauder Companies Inc. leads. Shiseido also scores higher across all three Brand Intimacy stages. 

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