#13 The Coca-Cola Company


Ranked in thirteenth place, The Coca-Cola Company’s family of brands has an average Quotient Score of 36.7.  Its strongest archetype is indulgence. An average of 23% of consumers who use The Coca-Cola Company’s portfolio of brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing The Coca-Cola Company and PepsiCo, Inc., we see a mixed performance of evenly matched brands. Coca-Cola is stronger in the archetypes of ritual and indulgence, while PepsiCo, Inc. leads in fulfillment, identity, and nostalgia. Both brands show similar strength across the Brand Intimacy stages.

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