The Walt Disney Company is inspiring generations through storytelling
Marvel heroes, Pixar worlds, ESPN broadcasts, and Disney Parks all build on the same foundation: imagination that transcends age and geography.
Performance
The Walt Disney Company ranks two spots higher among brand families than our previous study, going from rank five to three. It scores high on the ritual archetype.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
In this year’s rankings, The Walt Disney Company once again places just behind Amazon.com, Inc. Amazon leads in sentiment scores, but Disney leads in engagement. Disney leads in the archetype of ritual, while Amazon leads in enhancement.