Unilever PLC is delivering everyday essentials with global reach
With brands like Dove, Ben & Jerry’s, Lipton, and Vaseline, Unilever delivers products that touch lives daily, combining convenience, care, and comfort.
Performance
Unilever ranks twentieth among brand families, a substantial decline from its ninth place in our previous study. However, performance has improved across all stages of Brand Intimacy as well as in the fulfillment, enhancement, ritual, and indulgence archetypes.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Unilever maintains its slight edge over Nestlé, confirming the pattern seen in our previous study. Its continued advantage reflects the family’s diversified product portfolio, strong brand marketing, and effective global supply chain management. Unilever is stronger in the identity, enhancement, and ritual archetypes as well as across the bonding and sharing stages of Brand Intimacy. Conversely, Nestlé shows relative strength in the fulfillment, nostalgia, and indulgence archetypes.