Unilever PLC is delivering everyday essentials with global reach
With brands like Dove, Ben & Jerry’s, Lipton, and Vaseline, Unilever delivers products that touch lives daily, combining convenience, care, and comfort.
Performance
Unilever has moved up to ninth rank in this year’s study making great progress from twentieth rank last year. Its engagement scores have improved. Its dominant archetypes are fulfillment and enhancement.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Unilever has outranked Nestlé in this year’s study, with a wider margin than last year. Both maintain diversified global portfolios of household names in consumer packaged goods. Nestlé has higher engagement scores than Unilever does. Both Unilever and Nestlé maintain similar scores in the six archetypes. They even perform similarly across the three stages of Brand Intimacy.