Consumer Goods

With an average Brand Intimacy Quotient of 22.4, the category sits below the cross-industry average. While the industry succeeded in retaining market share, inflationary pressures on raw materials and logistics costs likely forced price increases that affected packaged goods.

Indulgence is the dominant archetype. The category ranks second in the study for indulgence, after fast food. Most users are in the sharing stage, the first stage of Brand Intimacy.

Select two brands from this industry to compare. You might choose the top- and bottom-ranking brands for contrast, or two brands within the same category for a more direct comparison.