#25 Kering S.A.


Ranked twenty-fifth, Kering’s family of brands has an average Quotient Score of 24.2. Its strongest archetype is indulgence. An average of 11% of consumers who use Kering brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing Kering S.A. with LVMH Moët Hennessy Louis Vuitton SE, we see that LVMH has the edge. Kering is stronger in the nostalgia archetype, while the LVMH portfolio leads in fulfillment, identity, enhancement, ritual, and indulgence. It also dominates across all three Brand Intimacy stages. 

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