#21 Keurig Dr Pepper Inc.


Ranked twenty-first, Keurig Dr Pepper Inc.’s family of brands has an average Quotient Score of 30.5. Its strongest archetype is indulgence. An average of 19% of consumers who use Keurig Dr Pepper Inc.’s brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing Keurig Dr Pepper Inc. with PepsiCo, Inc., we see that the PepsiCo brands have an edge. Keurig Dr. Pepper Inc. is stronger in the identity and ritual archetypes, while the PepsiCo portfolio leads in fulfillment, enhancement, nostalgia, and indulgence. It also dominates across all three Brand Intimacy stages. 

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