Keurig Dr Pepper Inc. is refreshing consumers with iconic beverages
From Dr Pepper and 7UP to Snapple, Keurig Dr Pepper unites a portfolio of household favorites, energizing daily moments with flavor and choice.
Performance
Ranked nineteenth, Keurig Dr Pepper Inc. has a Brand Intimacy Quotient of 25.4. The brand family has risen slightly from twenty-first in our previous study. Its top archetype is nostalgia.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Keurig Dr Pepper Inc. ranks nineteenth compared to PepsiCo, Inc.’s twenty-first place. Keurig previously trailed PepsiCo by several positions in our last study. But this year, Keurig performed better than PepsiCo in the ritual and nostalgia archetypes, as well as in two of the three stages of Brand Intimacy, sharing and fusing, while the two brands score equally in bonding.